Schedule at a Glance

Preliminary ALFA 2010 Conference Program

(Subject to change; as of March 7, 2010)

1. Grassroots advocacy panel – Explore how senior living providers communicate and develop lasting relationships with elected officials and other community leaders. Learn the steps to convey and promote the public advocacy interests of your organization. – Jordan Bernstein, Cassidy & Associates, Mark Miller, Pennsylvania Assisted Living Association; Travis Smith, Five Star Senior Living (1.25 CEUs)
2. Engaging Families – Learn customer relationship management approaches to enhance family relations. This program includes the impact of effective multi-cultural approaches to resident service and family expectations, and how to deliver difficult messages such as care level and pricing changes. – Brenda Abbott-Shultz, Benchmark Assisted Living, Michael Goins, Chelsea Senior Living (1.25 CEUs)
3. E-Health Records – Understand the latest expectations and trends under health-care reform and the American Recovery and Reinvestment Act (ARRA); IT and clinical perspectives. – David Roberts, VP Government Relations, HIMSS (1.25 CEUs)
4. Is the Past a Predictor of the Future? – Hear from the financial pros that know the senior living business about forecasts for the upcoming year and beyond. We’ve asked them to talk about lessons learned from the past and how these may be future indicators. They will provide perspectives on the changing economy, including financing alternatives, valuation trends, debt financing, changing capital requirements, and the new Fannie and Freddie. – Mark Ohlendorf, Brookdale Senior Living (moderator); Justin Hutchens, President, National Health Investors; Mike Stephen, Health Care REIT, Kevin Filter, President, Oak Grove Capital (1.25 CEUs)
5. Women in Leadership – Sharing their Journey – This dynamic discussion will feature a panel of prominent senior living businesswomen. These panelists with a wealth of experience and achievement will discuss and share their career accomplishments, challenges, strategies for leadership development, their paths to success, and life lessons learned. Tiffany Tomasso, Former COO Sunrise Senior Living (moderator) Brenda Bacon, President and CEO, Brandywine Senior Living; Pamala Temple, A Place for Mom; Sue Farrow, President and CEO, Integral Senior Living; Kathy Sweeney, Managing Director GPT Group (1.25 CEUs)
6. Online Marketing for Senior Living – Are You Prepared? – New strategies for sales and marketing using social media networks and other supporting technologies. Panel will cover managing Internet leads, e-mail marketing integration and the impact of technology on family decision-making and influencers. – Dan Hobin, G5 Search Marketing, Shannon Ingram, Silverado Senior Living (1.25 CEUs)

1. Shaping the Future (Peer-to-Peer) – What will senior living look like in 2013? Have your predictions from 2006 come true? This “future forum discussion" was extremely popular at ALFA’s 2006 Conference and the results appeared on the ALFA website; “creating a shared vision and roadmap to the future.” Together, you will envision scenarios for our future, share ideas and fresh perspectives. – Judd Harper, The Arbor Company; Jayne Sallerson, Emeritus Senior Living (1.25 CEUs)
2. Disaster Planning – This session will provide important tools that will help prepare your community for a potential disaster. This most successful disaster responses are a result of comprehensive analysis, planning, and practice. Hear from presenters who focus on planning and implementing effective disaster plans. – Ray Miller, Direct Supply; Jeff Chester, ACT; Stan Szpytek, Fire and Life Safety, Inc. (1.25 CEUs)
3. Positive State Regulatory Outcomes – During difficult economic times, state regulatory agencies struggle with meeting the charge of safety and security oversight. This session will present creative ways providers and states are working together to assure quality of life for residents and regulatory oversight. – Kayda Johnson, Senior Resource Group; Kevin Coughlin, director, Bureau of Assisted Living; Susanne Matthiesen, CARF (1.25 CEUs)
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4. Trends in Dining Services – Resident satisfaction with dining service is critically important to the overall customer experience. Hear from proven leaders about what has worked to bring about a higher degree of resident involvement and satisfaction. Explore the quality improvements systems utilized to bring about this change. – Guy Hemond, Benchmark Assisted Living; Stephen Kennery, Carlton Senior Living; Steve Sacco, Emeritus Senior Living; Wayne Langley, Sodexo (moderator) (1.25 CEUs)
5. Moments of Truth in Customer Experience Management - Speaker will provide insights and lessons learned about branding the customer experience. More than just delivering promises, the customers’ experience ultimately creates your identity and differentiates you from the competition. Hear how a number of service industry clients have connected with customers in compelling ways, and how to engage employees in every facet of branding.
6. Rob Rush, President and CEO, LRA Worldwide (1.25 CEUs)
7. Emerging from the Recession – Successful providers share lessons learned from the economic downturn. Presenters will discuss economic efficiencies utilized to weather the recession while not compromising resident care and services. Tools to monitor expense and revenue, including cost creep will be discussed. Chris Hyatt, Emeritus Senior Living; Jeff Patton, Brookdale Senior Living (1.25 CEUs)

1. Managing Risk and Liability – Managing Risk and Liability (Peer-to-Peer) – Managing risk all revolves around the front line of service. Within a peer-to-peer format hear how others have engaged staff in ways that reduce liability and hold down insurance premiums, while enhancing the level of customer service. We know you will have lots to share in areas such as: the impact of the changing economic and litigious climate, insurance renewals, record keeping, recognition programs, staff training, workers compensation, fraud and drug testing. – Frank Russo, Silverado Senior Living; Andrea Griesmar, Brightview Senior Living (1.25 CEUs)
2. Medication Technician Management – With most residents needing assistance with their medication, well-qualified medication technicians fill a critical role. Hear from this panel which will address the implementation of a medication technician program from the provider and regulator perspective. Jan Brickley, NC DHHS; Delinda Kanaski, Country Meadows (1.25 CEUs)
3. Building and Leveraging Leadership Talent – This session will explore proven methods to develop and retain leadership talent throughout the organization. – Ed Oxford, Chief Talent Management Officer Banner Health; MaryAnn Hughes, Five Star Senior Living; Mike Rodis, Sunrise Senior Living (1.25 CEUs)
4. The Changing Service Industry Landscape – In preparation for this session, polls will be conducted with an online consumer panel of more than 80,000 members about their attitudes on issues relevant to senior living. It is your opportunity to understand how your current and future consumers are thinking about the most critical issues facing your organization. – Phil Lempert (1.25 CEUs)
5. Active Green Environments; Engaging Residents; Cutting Costs and Boosting Marketability – Have you ever thought about your community’s landscape as a resource for expanding resident services? This session will address the concept of providing engaging, attractive, and eco-friendly environments that offer opportunities for exercise and a therapeutic setting for residents. – Aaron D’Costa, Pathway Senior Living; Geoff Deigan, president, WRD Environmental; Bill Sturm-Serena Sturm Architects (1.25 CEUs)
6. Exploring the Strengths, Weaknesses, and Opportunities for the Regional Provider in Today’s Economy (Peer-to-Peer) – Building on last year’s popular session, this peer-to-peer session brings together small to mid-sized company leaders to share their experiences in the changing marketplace and innovative solutions to the unique challenges they face in leading their organizations. An excellent session for owner-operators, executive directors, and other in management to network and find solutions to those “up at night” issues and market opportunities. – Loriann Putzier, IntegraCare; Richard Williams, HHHunt (1.25 CEUs)

1. Balancing Move-Ins and Move Outs –the Clinical Perspective – Industry executives will discuss lessons learned from three functional perspectives: sales, clinical, and regional operations. This session will focus on best practices for effective alignment of quality care, operating costs, and sales in order to manage move-ins and move-outs. – Ron Aylor, Brookdale Senior Living; Dan Lamey, BPM; Brenda Kennedy, Bell Senior Living; Kristine Delgado, VP, Sales and Marketing, Sunrise Senior Living (1.25 CEUs)
2. Affordable Assisted Living – This session will examine the prospects for public funding in senior living, and include perspectives from the provider and payor points of view. – Jackie Garner, CMS; Blair Minton, BMA Management; Jerry Finis, CEO Pathways Senior Living (1.25 CEUs)
3. Business Planning Finance – Understand the CFO’s perspective in maintaining resident quality of life while supporting a vibrant sustainable business model. Learn how the current economic outlook has shaped these decisions. Tom Croal, Silverado Senior Living; David Mitchell, BMA; Jon DeLuca, Horizon Bay Senior Living; Kristin Ferge, Brookdale Senior Living (1.25 CEUs)
4. Changing IL Independent Living Service Package – In preparation for the baby boomer generation, discussions will focus on aging in place and the changing customer wants, desires, and needs. Presenters will discuss demographic changes and expectations of the next wave of residents in Senior Living. James Pusateri, Horizon Bay Senior Living; Daniel Schwartz (1.25 CEUs

1. Ancillary Services – Partnering for Success – Lessons learned in building win-win outsourcing relationships and integrating specialty clinical programs into your service model. –Gregg Colon, Sunrise Senior Living (moderator); Sharon Roth-Maguire,, Horizon Bay Retirement Communities; Sarah Meyer, A Place for Mom; Heather Gabilanes, Sunrise Senior Living (1.25 CEUs)
2. Technology Driven Decision Making –Learn the latest about integrating and sharing knowledge across all functional areas of the company; including the impact of distance learning. Together these drive service quality, staff engagement and corporate knowledge sharing. Scott Ranson, Brookdale Senior Living; Scott Kranz, Bell Senior Living (1.25 CEUs)
3. Market Fundamentals and Trends in Senior Living – Obtain the latest information regarding occupancy, construction and acquisition in senior living. Explore specific markets best poised for expansion including models of independent living and assisted living. – Representatives from NIC (1.25 CEUs)