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ALFA Film Competition on Ageism

The Assisted Living Federation of America (ALFA), representing senior living providers and the seniors and families they serve, is a leading voice in the fight against ageism in America.  ALFA again sponsored a film competition featuring short films (under 8 minutes) about ageism that illuminated specific discriminatory practices against seniors, prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. The winning film above was screened during the ALFA 2013 Conference & Expo, May 6-9, 2013 in Charlotte, North Carolina.

Short Film Competition Winners:

Film Award Details/ Background

Short Films on Ageism

Total running time must not be over 8 minutes in length, including front and back credits.

Most older adults are mentally and physically active well into their 80’s and 90’s with a great deal to contribute. However, societal norms marginalize older adults, treat them with disrespect, make them feel unwelcome and otherwise generalize as if they were all the same. For example:  

  • Late night comedians and talk show hosts make jokes about older adults and memory loss;
  • Doctors often talk past an elderly patient to an adult child as if the older person wasn’t even in the room;
  • Younger adults mock older adults for being “slow”;
  • Service providers talk to older adults in high-pitched, whiny voices as if the elder person was a small child; 
  • Commercial advertisements depict seniors as slow, out of date, and lacking knowledge about new technologies;
  • Certain laws and regulations serve to patronize seniors and limit their choices. 

With the long term goal of eliminating ageism in our society, the winning films:
 
  • Demonstrated the destructive forces of ageism in society and/or
  • Raised public awareness of how ageism is expressed in direct or subtle ways and/or
  • Demonstrated how individuals can change their attitudes and behavior towards older adults.

Public Service Announcements

Total running time must not be over 2 minutes in length.

Senior living communities in America exemplify the principles of choice, dignity, and independence for seniors.

ALFA seeks a public service announcement that informs the public about the principles of choice, dignity, and independence in senior living communities in America.

With the long term goal of informing the public about the high quality of life enjoyed by residents in senior living communities, the winning films: 

  • Demonstrate the commitment to choice and independence for residents in senior living communities and/or
  • Raise public awareness of the high quality of life enjoyed by residents in senior living communities and/or
  • Demonstrate how individuals change when they move into a senior living community.


Prizes

The Short Film Category

Special Jury Award Winner will receive $10,000 (USD) in cash, and a trip to the screening of their film at the ALFA 2013 Conference and Expo (includes airfare (coach class) to Charlotte, NC from anywhere in the United States, two nights at the Westin, and complimentary registration to the ALFA 2013 Conference and Expo.

The First Prize Winner will receive $5,000 (USD) in cash, and a trip to the screening of their film at the ALFA Conference & Expo (includes airfare (coach class) to Charlotte, NC from anywhere in the United States, two nights at the Westin, and complimentary registration to the ALFA 2013 Conference and Expo.

The Honorable Mention will receive $1,500 (USD) in cash.

The Public Service Annoucement Category

Special Jury Award Winner will receive $10,000 (USD) in cash, and a trip to the screening of their film at ALFA 2013 Conference and Expo

(includes airfare (coach class) to Charlotte, NC from anywhere in the United States, two nights at the Westin, and complimentary registration to the ALFA 2013 Conference and Expo.

The First Prize Winner will receive $2,500 (USD) in cash.

The Honorable Mention will receive $750 (USD) in cash.

ALFA Film Competition Rules & Guidelines

The ALFA Film Competition is a short film and video competition open to all filmmakers.

Short film or video entry must be submitted either online, or on DVD, regardless of original shooting format.  Total running time must not be over 9 minutes in length, including front and back credits.  Entries MUST be NTSC format only. PAL is NOT accepted.  Foreign DVD's entries must be formatted for Region Code 1 (North America), or Region Code 0 (Universal).

Entries to the Public Service Announcement Category must be submitted either online, or on DVD, regardless of original shooting format.  Total running time must not be over 9 minutes in length, including front and back credits.  Entries MUST be NTSC format only. PAL is NOT accepted.  Foreign DVD's entries must be formatted for Region Code 1 (North America), or Region Code 0 (Universal).

Short films and Public Service Announcements that are submitted must be the entrant’s original work and shall not infringe on any copyrights or any other rights of any third parties.   Entrants agree that they have obtained all required permissions regarding music, sound and/or images presented in your short film. By entering the competition, the entrant agrees that the Assisted Living Federation of America will not be held liable for any copyright infringements perpetrated by you or your short film.

The Assisted Living Federation of America reserves the right to not screen any film(s) for any reason it deems valid.  Winners will be required to sign an affidavit confirming that their short film is original and he/she holds all rights.  Failure to sign and return the form within the required time period (5 days) or provision of false information may result in disqualification and an alternate winner may be selected.  Parent or legal guardian must countersign affidavits of winners less than 18 years of age at time of award.  Affidavits are subject to verification by the Assisted Living Federation of America and its agents.

Entrants will retain all ownership rights to their films submitted and they will grant permission to ALFA to screen their film at the ALFA 2013 Conference and Expo (May 6-9, 2013) and online for 36 months on ALFA websites including, www.alfa.org and community.alfa.org.

Entry materials submitted will not be returned to the entrant. The Assisted Living Federation of America is not responsible for late, lost, damaged, misdirected, postage due, stolen, or misappropriated entries.

Winners will be announced March 17, 2013.

Finalists and winners will be notified by mail and/or email and will also be listed on the competition website at www.alfa.org/film.  The Assisted Living Federation of America will use its best efforts to announce the winners at the designated time, but will not be held liable for any unforeseen delays.

Award Prizes

All prizes will be awarded to the first name as it appears on the entry form, and division of prizes among co-directors is the responsibility of the winners. However, multiple directors will be listed on our website and in all press releases. The Assisted Living Federation of America will use its best efforts to send prizes out in a timely fashion.  All federal, state, and local taxes, and customs fees, when applicable, are the sole responsibility of the winner. The Assisted Living Federation of America will not pay any winners' taxes. 

By entering the Assisted Living Federation of America Film Competition, contestants and/or their parents or legal guardian (if such entrant is a minor) agree to accept and be bound by the decisions of the competition and its judges, which are final and binding in all matters.  Entrant agrees to be bound by all terms of these official competition rules and regulations as established herein.  Employees, their families, subsidiaries, and affiliates of the Assisted Living Federation of America are not eligible.  If entrant is under 18 years old, the signature of a parent or guardian is required.

The Assisted Living Federation of America Film Competition reserves the right to extend the competition deadline for any unforeseen reasons if needed. Entry constitutes permission to use winner's name, likeness, and voice for future advertising and publicity purposes without additional compensation.


For Information About the ALFA Film Competitions, contact ALFA.

Nathan Nickens, Assisted Living Federation of America Nathan Nickens LinkedIn icon
Senior Director
703-562-1181
nnickens@alfa.org



2013 Film Sponsor
National Health Investors

Senior living communities are vibrant, and full of talent. Thank you National Health Investors for supporting creative multimedia developed to raise awareness of ageism in America.

ALFA 2014 Conference & Expo
conference panel

The ALFA 2014 Conference & Exposition (May 19-22, 2014) will welcome thousands of senior living professionals to Phoenix, AZ from around the world for four days of executive education, networking, problem solving and idea development. Learn more and register..