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ALFA Senior Living Executive Forum

2014 senior living executive forum

ALFA will welcome Silver and Gold Members of ALFA to the 2015 ALFA Senior Living Executive Forum, October 21-22 in Rancho Mirage, California. Details of the event will be announced in the summer of 2015. For immediate inquiries, please contact Jaclyn Allmon at jallmon@alfa.org.

Become a 2015 Forum sponsor by downloading ALFA's 2015 marketing planner.


ALFA 2014 Senior Living Executive Forum Recap

ALFA hosted 200 executives who work to advance excellence in senior living at the 2014 ALFA Senior Living Executive Forum. The two-day event November 12-13 in New Orleans, LA focused on key issues shaping the industry today. (Download the 014 Forum Executive Summary)

“The ALFA Forum is a robust and collaborative learning experience that helps guide and educate senior living professionals as they strategize about innovative ways to improve their businesses and in turn, the seniors and families they serve,” said Maribeth Bersani, ALFA interim president and CEO and senior vice president of public policy.

Leadership and crisis management expert Lt. General Russel Honore in a keynote speech explored leadership challenges, building business relationships by finding a common purpose, and making smart choices in the face of a crisis. “You grow up learning the definition of leadership is getting others to perform a task or function. The new normal is leadership means the ability to get others to willingly follow you to perform a task or mission,” said Honore, who led the federal government’s efforts to combat the effects of hurricanes Katrina and Rita. “The opportunities are on the other side of the impossible.”

Afternoon discussions between ALFA’s Executive Roundtable members and ALFA’s President’s Council members focused on key industry trends including ethics and aging, technological innovations, leadership, sales staff strategies, and building strong relationships with the media.

Aging expert and academic Dr. Harry Moody discussed the need to rebrand aging and address how we respond to fears of aging in a Thursday morning presentation. “It doesn’t matter what you say, it matters what your customer hears.”

Following Moody’s presentation, Executive Roundtable members met with peer groups to discuss and dissect the opportunities and challenges facing them today.
Download the ALFA Senior Living Executive Forum Executive Summary.