Registered Exhibitors

Welcome to the Exhibitor Resources Page for COMMUNITY 2012, ALFA's annual conference and expo, at the Gaylord Texan in Dallas, TX, May 16-18, 2012. Below you will find some useful information and resources that will assist you in making the most of your experience as an exhibitor.

Please feel free to contact Maddy Romano at mromano@alfa.org or 312.673.5841 with any questions.

Exhibitor Schedule:

Exhibitor Move-In	Monday, May 14: 1:00pm – 5:00pm Island Booths Only Tuesday, May 15: 8:00am – 6:00pm Wednesday, May 16: 7:30am – 9:30am
Exhibitor Move-Out	Thursday, May 17: 1:00pm – 6:00pm

Expo Open	Wednesday, May 16: 12:00pm - 3:30pm Lunch is available and Included for all full conference attendees
Expo Open	Thursday, May 17, 10:30am - 1:00pm Steam and Ice Coffee Bar

Full Schedule of COMMUNITY 2012 Events

Please feel free to review the COMMUNITY 2012 program and schedule.

Interactive Online Floor Plan: Achieve additional exposure and more informed prospects!

We’ve enhanced the COMMUNITY 2012 online floor plan to provide greater exposure to your company in advance of the conference. Attendees can view our Web site and simply click on your exhibit space to learn more about your company’s offerings and research your products and services before seeing you at the show. Take advantage of this opportunity to achieve more informed prospects to help you close a sale.

Detailed information on how to update your company profile and virtual booth is outlined here. Visit the web page to update your company's information. Click on "Digital Booth Editor Login", select your company and enter your password. Your password is your company number on your invoice.

Exhibitor Services Manual

Order all your necessary services for COMMUNITY 2012 through the Freeman Online Service Manual. This integrated ordering allows exhibitors to order Freeman products and services as well as other contractor and facility services through Freeman OnLine. Review the COMMUNITY 2012 Exhibitor Service Manual.

Exhibitor Educational Webinar Series

Back by popular demand, expo marketing experts will offer insights into how to effectively prepare to gain more value out of your Expo investment through a series of Webinars prior to COMMUNITY 2012.

Webinar #1- Understanding Your Audience: For many exhibitors the single biggest challenge impacting trade show performance is their ability to attract and interact with enough of the right attendees at the conference. Attend this important webcast to learn about the attendees and ALFA members at the Conference & Expo as well as important trends in the senior living market.

Download the recording of Understanding Your Audience webinar

Webinar #2 – Learn from Industry Experts - Save Time and Money: ALFA’s General Services Contractor and Lead Retrieval provider offer a fresh perspective and unique insights on what works (and what doesn’t) to save you time and money as you prepare for your exhibiting experience.

Download the recording of Learn from Industry Experts webinar

Webinar #3 – First Time COMMUNITY 2012 Exhibitor Web-Briefing: ALFA wants to make sure all first time exhibiting companies and contacts get off to a positive and productive start at COMMUNITY 2012. In this web-briefing, ALFA Show staff share important information, useful knowledge and skills critical to your company’s success at the annual conference.

Download the recording of First Time COMMUNITY 2012 Exhibitor Web Briefing webinar

Exhibitor Marketing Kit & Templates

Promote your company’s participation in COMMUNITY 2012. ALFA will be offering exhibitors a marketing kit and templates to develop banner ads, press releases and other information. Copy and paste language from the Word Document or access files to help your creative services team design a post card.

Download the Marketing Kit Overview (.doc)
Access Banner Ad Template to Share with Your Designers (.psd 43mb)
Access Button Ad Template to Share with Your Designers (.psd 43mb)
Access a Post Card Template to Share with Your Designers (.ai)

Enhance Your Presence Beyond Your Booth Space

Make a bigger impact at the conference and enjoy greater value by purchasing a visibility package designed to enhance your company’s presence at the expo. This valuable package, available only to exhibitor, includes:

Senior Living Executive Preview Premium Listing. Every exhibitor gets a basic listing. Rise above them with a premium listing in the March/April issue of Senior Living Executive magazine. Premium listings include a company logo, description, email address and web address.
Enhanced Web Site Listing. Let visitors to the Community 2012 web site see your logo and access brochures, webinars, and other multimedia.
Meter Sign. Standing eight feet tall and one meter wide, these freestanding boards will showcase your company message in high traffic areas.
Expo Entry Visibility. Your company logo is presented at the entry way of the Expo reminding participants where they should visit first.
Upgrade to the Promotional Package for $1,500. Contact an ALFA Sales Manager today:

Scott Narug
Sr. Sales Manager
312.673.5974
snarug@alfa.org

Hallie Jaeger
Sales Coordinator
312.673.5732
hjaeger@alfa.org

COMMUNITY 2012 Sponsorship Opportunities

Make sure your company promotes its brand directly to the buying audience and your current customers at ALFA 2012 through customized sponsorship packages! Several tiers of sponsorship will be offered ranging from $5,000- $40,000. The COMMUNITY 2012 Sponsorship Prospectus will be available in January, 2012.

Deadline Dates

Many important deadlines are approaching. The deadline date checklist is available to view important deadlines as it relates to your participation in COMMUNITY 2012. The Exhibitor Services Manual contains more detailed information on specific services.

Exhibitor Registration & Housing

Click here to register your booth personnel for COMMUNITY 2012. Each 10x10 booth will receive (2) two full conference registrations and (4) four exhibitor personnel passes. In addition, each 10x10 booth will receive (5) five complementary exhibit hall only passes to invite your customers that can be used on either Wednesday or Thursday. All exhibitors will receive an email with their individual exhibitor password in it. The registration deadline is May 11th. NEW THIS YEAR! Lunch is included for all full conference registrants.

ALFA Newsletters
ALFA exhibitors will receive, Did You Know, a series of newsletters exclusively for COMMUNITY 2012 exhibitors. Archived newsletters are below:

Payments
As a reminder, all final payments for booth space are due January 13, 2012. Member rates are extended to companies who are ALFA 2012 members as of March 1, 2012.

Looking to Host a Customer Event?
ALFA is accepting requests to secure meeting space for events you wish to host after scheduled conference activities. Please complete the request here and send it to Amanda Shapiro, Director of Meeting Management, ashapiro@alfa.org. Requests will not be accepted with incomplete forms.

2013 Onsite Booth Selection
Stay tuned for upcoming details regarding the 2013 booth space selection. Detailed information regarding your company’s participation will be available in April. COMMUNITY 2013 is May 7-9, 2013 in Charlotte, NC.

2013 Onsite Booth Selection
Stay tuned for upcoming details regarding the 2013 booth space selection. Detailed information regarding your company’s participation will be available in April. COMMUNITY 2013 is May 7-9, 2013 in Charlotte, NC.