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Current Press Releases

ALFA works to influence public policy by advocating for informed choice, quality care, and accessibility for all Americans seeking assistance with long-term care. Please feel free to explore our website for more assisted living information.

01/16/2012
ALFA, the largest national association serving the collective interests of professionally-managed senior living communities, today announced a partnership with the first-ever senior living association in India. The American association will assist the new Indian group with developing a program to advance excellence in senior living in India and champion quality of life for the millions of Indian seniors who will benefit from professionally-managed senior living communities.
12/22/2011
In a 2-1 vote, the National Labor Relations Board (NLRB) published a final rule on union elections. The rule will shorten the time employees may learn about union membership before an election, grant the NLRB and its hearing officers significant latitude to decide election issues, and substantially limit an employer’s ability to appeal initial election hearing findings.
12/12/2011
Terri Pla, Vice President, Healthcare, National Healthcare Career Network has announced the addition of two new NHCN partners. “We are very excited that ALFA and the Association of Women’s Health, Obstetrics & Neonatal Nurses have chosen to join the Network. Both organizations represent the best in their fields and bring an impressive depth of talent to employers recruiting for specialists in assisted living and nurses in women’s and newborns’ health.”
12/06/2011
ALFA has opened nominations for the ALFA 2012 Hero Awards, the organization’s annual recognition of the hundreds of thousands of dedicated professionals who compassionately serve seniors residing in senior living communities. Additionally, ALFA introduced the ALFA Senior Living Community Leadership Award, a new annual award program designed to highlight executive leadership in senior living communities.
11/28/2011
The Assisted Living Federation of America (ALFA) is now accepting submissions for the annual ALFA Senior Living Art Showcase, an art competition for residents of senior living communities. As one way of showcasing seniors’ continued zeal for life and artistic talent, current senior living residents are being asked to submit their paintings around the theme carpe diem! (seize the day!)
11/17/2011
The Assisted Living Federation of America (ALFA), the largest national association representing senior living providers and the seniors and families they serve, today announced the launch of its annual ALFA Best of the Best Awards program.
11/16/2011
There is much talk about the distance between The Greatest Generation and The Millennial Generation, but last week the Assisted Living Federation of America (ALFA) made an effort to narrow that gap. Twenty-two year old Jackie Kerin, an ALFA public policy associate spent five days living the life of a typical resident of a senior living community in a new initiative called Fifty Years in Five Days.
11/04/2011
The Assisted Living Federation of America (ALFA), today hosted a meeting of 140 executives interested in advancing excellence in senior living. The day-long event at National Harbor, Maryland offered executives briefings on topics shaping their businesses today and peer discussions groups to help find answers to some of the big shared questions on their minds.
11/02/2011
The Assisted Living Federation of America (ALFA), the largest national association serving the collective interests of professionally-managed senior living communities, today offered testimony to the U.S. Senate Special Committee on Aging at a hearing entitled “Ensuring Quality and Oversight of Assisted Living.”
10/18/2011
Today the Texas Assisted Living Association (TALA) and the Assisted Living Federation of America (ALFA) hosted a barbeque that brought together Representative Lloyd Doggett (D-TX25,) senior living residents and their families, and others familiar with the benefits of senior living. The informal meeting gave senior citizens and other attendees the opportunity to discuss issues that affect...
10/12/2011
ALFA expressed its deep appreciation to the U.S. House of Representatives Education and Workforce Committee Chairman John Kline (R-MN) for holding a hearing today on the Workforce Democracy and Fairness Act (H.R. 3094). This legislation directly addresses the National Labor Relations Board’s (NLRB) rulemaking that continues to significantly alter union election rules to favor unions at the expense of employee and employer rights.
10/12/2011
ALEXANDRIA, Va. – October 12, 2011 — ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, is partnering with the PBS documentary Age of Champions to spread the film’s uplifting message to senior communities across the country. The film is available to ALFA members as part of a nationwide “Host a Screening” campaign to share the film and initiate a conversation about battling ageism and encouraging health and wellness amongst older adults.
09/20/2011
ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, today welcomed nine senior living staff professionals to Capitol Hill to meet with their Senators and Representatives and share their experiences. These professionals are recipients of the prestigious ALFA Hero Award as well as recipients of the prestigious ALFA Champion of Senior Living Award.
09/01/2011
ALFA expressed its deep dismay with two decisions made on Tuesday by the National Labor Relations Board (NLRB). One case makes it much easier for unions to organize employees of senior living companies. The other permits a union to stay in place even in the face of an employee-led request for a vote to remove the union. These decisions will compromise...
08/04/2011
ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, calls for thought leaders to submit proposals for educational and inspirational sessions for the ALFA 2012 Conference & Expo, May 16-18, 2012 at the Gaylord Texan near Dallas, Texas.
06/15/2011
ALEXANDRIA, Va. – June 15, 2011 – The Assisted Living Federation of America (ALFA) today expressed its concern in a letter to the U.S. Centers for Medicare & Medicaid about a revised proposed rule that will guide implementation of Medicaid Home and Community-based Service (HCBS) waivers. These waivers were intended to offer seniors of limited financial means more senior care options.
05/26/2011
-- ALFA Supports Funding of Older Americans Act Programs and Encourages Greater Public-Private Partnerships to Serve Seniors --
05/25/2011
Assisted Living Executive, an award-winning magazine printed by the Assisted Living Federation of America (ALFA), has released its annual list ranking the largest senior living providers. This year, the top 80 private and publicly-traded senior living companies are listed and an accompanying article offers insight into the constantly developing landscape of the senior living sector.
05/04/2011
ALEXANDRIA, Va. – May 4, 2011 -- The Assisted Living Federation of America (ALFA) praised Governor Nathan Deal for signing into law today a bill that will enable seniors to enjoy higher levels of support in assisted living communities and avoid unnecessary moves to institutional environments.
04/12/2011
ALEXANDRIA, Va. – April 12, 2011 -- The Assisted Living Federation of America (ALFA) praised the Georgia House of Representatives for passing a bill today that will allow frail seniors the ability to receive necessary care in home and community-based settings and avoid unnecessary moves to institutional environments.
04/07/2011
ALEXANDRIA, Va. -- April 7, 2011 – The Assisted Living Federation of America (ALFA) today joined the U.S. Environmental Protection Agency in honoring Sunrise Senior Living and Horizon Bay Retirement Communities for their communities that earned the ENERGY STAR for superior energy efficiency. ENERGY STAR certified buildings use 35 percent less energy and emit 35 percent less carbon dioxide into the atmosphere...
04/06/2011
ALEXANDRIA, Va. – April 6, 2011 -- The Assisted Living Federation of America (ALFA) today announced that ‘Mind the Gap,’ a short film demonstrating subtle ageist notions between generations, won the ALFA 2011 Short Film Competition. Jon Byron, a 26 years old Chapman University film student from Orange, California developed the film for the competition.
04/06/2011
ALEXANDRIA, Va. -- April 6, 2011 – About 2,000 senior living professionals gathered today at day two of the ALFA 2011 Conference & Expo for candid discussions about public policy and regulations shaping the future of senior living in the United States. Morning news personalities, Joe Scarborough and Mika Brzezinski headlined the day with a discussion about the politics of aging in America.
04/05/2011
ALEXANDRIA, Va. – April 5, 2011 -- The Assisted Living Federation of America (ALFA) today announced that Mark Ohlendorf, co-president and chief financial officer of Brookdale Senior Living, is the new chairman of the ALFA Board of Directors. Ohlendorf succeeds Granger Cobb, president and CEO of Emeritus Senior Living, who served as ALFA chairman for the past year.
04/05/2011
ALEXANDRIA, Va. – April 5, 2011 -- The Assisted Living Federation of America (ALFA) today announced the recipients of its ALFA 2011 Hero Awards. Five extraordinary senior living professionals have been selected from a pool of nearly 650 nominations. Each year, the ALFA Hero Awards recognize individuals who are ideal representatives of the hundreds of thousands of people serving in the senior living field.
03/21/2011
ALEXANDRIA, Va. – March 21, 2011 – The Assisted Living Federation of America (ALFA) today announced the winners of this year’s ALFA Best of the Best Awards. These annual awards honor programs demonstrating innovation in the field of senior living and embracing the principles of choice, independence, dignity and quality of life for seniors. ALFA will recognize the winning programs at the ALFA 2011 Conference & Expo, April 5-7 in Orlando, Florida.
03/17/2011
Scarborough, Brzezinski, Jarvis, Farber and Many More to Speak at Conference.
03/15/2011
ALEXANDRIA, Va. – March 15, 2011 – The Assisted Living Federation of America (ALFA) today participated in a U.S. Senate Special Committee on Aging roundtable titled, “Assisted Living at the Dawn of America’s ‘Age Wave’: What Have States Achieved and How is the Federal Role Evolving?” Brenda Bacon, vice chairman of the ALFA Board of Directors and president and CEO of Mt. Laurel, NJ-based Brandywine Senior Living discussed...
03/14/2011
ALFA today announced that Brenda Bacon, vice chairman of the ALFA Board of Directors and president and CEO of Mt. Laurel, NJ-based Brandywine Senior Living will represent ALFA and its members in a U.S. Senate Special Committee on Aging roundtable titled, “Assisted Living at the Dawn of America’s ‘Age Wave’: What Have States Achieved and How is the Federal Role Evolving?” on Tuesday, 3/15/11 from 1 - 4 p.m. in Room 216 of the Hart Senate Office Building.
02/16/2011
More than 170 executives from the senior living industry today visited with members of Congress to advocate for policies that will advance quality of life for America’s seniors. The Assisted Living Federation of America (ALFA) facilitated the meetings and hosted a briefing about critical matters before Congress that could impact the future of senior living.


ALFA is laser-focused on providing tools to advance operational excellence in its member companies. The five focal areas of operational excellence include: Growth Strategies, Quality Resident Services, Leadership, Community Systems/Infrastructure, and Quality Performance Management. Learn more about how ALFA Drives Operational Excellence and Success in member companies


For media inquiries, please contact:

Jamison Gosselin, Assisted Living Federation of America Jamison Gosselin LinkedIn icon
SVP of Marketing and Communications
703-562-1185
JGosselin@ALFA.org



Paul Williams, Assisted Living Federation of AmericaPaul Williams LinkedIn icon
Senior Director of Government Relations
703-562-1183
pwilliams@alfa.org



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Public Policy News

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If you are interested in following ALFA's public policy efforts, please visit the Public Policy News page.

ALFAPAC 2011 Golf Classic

ALFAPAC Golf Classic – Assisted Living Event

Raising over $67,000 for ALFAPAC, supporters gathered at Celebration Golf Course Monday, April 4, 2011 to compete in the ALFAPAC Annual Golf Classic. In addition to excellent weather, golfers experienced the thrill of competition, while investing in the future of senior living. View pictures on Flickr!

The ALFAPAC raises money to support candidates running for Congress who support consumer-driven, resident-centered senior living. Those who missed out on the conference can also support ALFAPAC through online donations.

CORE Principles

ALFA's Core Principles

An important role of ALFA is to advocate for meaningful state oversight of assisted living. At the state level, ALFA works with legislators, regulators advocacy groups and ALFA affiliates and chapters to shape assisted living laws and regulations to serve the best interests of the residents, their families and our members.

Read Principles

EXECUTIVE Magazine

Senior Living Executive Magazine

The Senior Living Executive is ALFA’s monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The Senior Living Executive magazine is aimed at improving operational excellence and is a flagship publication for senior living executives.

Past editions of the Senior Living Executive are archived online for both ALFA members and non-members. If you are employed by a senior living provider, you may qualify for a FREE 12 month subscription of the Senior Living Executive magazine, delivered to your door!

BEST of the Best

Best of the Best Awards

The ALFA Best of the Best Awards recognize those products, services or programs that make significant contributions advancing operational excellence in senior living. Award categories recognize both senior living providers and companies that serve senior living.

ALFA 2010 Best of the Best Award winners are currently featured in the March/April issue of Assisted Living Executive magazine. You can also view pictures of the 2010 Best of the Best award winners being honored at the award cermony that was held at the ALFA 2011 Conference & Expo, April 5-7 in Orlando, Florida.

Award nominations for 2012 are not yet open.

ALFA Tool Kits

Emergency Preparedness Tool Kit

Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?

ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.

Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.