Mission & Vision
Members of Argentum exemplify the principles of choice, dignity, independence, and quality of life for seniors. To support these principles, Argentum influences public policy, promotes business excellence, and ensures an informed public.
The landscape of senior living has changed dramatically since our founding. As our industry and program evolved, the name Assisted Living Federation of America became increasingly less representative of our organization. Today, our members operate communities around the world and offer a diverse array of products and services beyond traditional assisted living. After an extensive search for a new name and visual identity to reflect our organization’s expanded direction, priorities, and focus, the Board of Directors, in a unanimous decision, selected the name Argentum. Argentum is derived from the Latin word for silver, which conveys strength and gravitas while giving a nod to the “silver generation” our members serve.