In 2011, ALFA sponsored a film competition (open to all filmmakers) featuring short films (under 8 minutes) about ageism that illuminated specific discriminatory practices against seniors, prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors.
With the long term goal of informing the public about the high quality of life enjoyed by residents in senior living communities and of eliminating ageism in our society, the winning films:
ALFA Short Film Competition Winner
ALFA announced April 6, 2011, that ‘Mind the Gap,’ a short film demonstrating subtle ageist notions between generations, won the ALFA 2011 Short Film Competition. Jon Byron, a 26 years old Chapman University film student from Orange, California developed the film for the competition.
We Also Loved this Short Film Submission Starring Ed Asner!
Roman Bloemke, Director of Operations at Welcome Home Management, attended the ALFA 2011 Conference and Expo and blogged in an article titled, Fighting Ageism in America:
“We recently returned from the Assisted Living Federation of America conference and there was a common theme we would like to share.
In today’s society, there seems to be a lot of “ageism” out there. Ageism is defined as discrimination against people on the grounds of age; specifically, discrimination against the elderly. This year, ALFA held a film competition that could help fight ageism in America.
Seniors today can do many things. Just because we age, doesn’t mean that we have stopped dreaming; we haven’t wanted to learn new things; and haven’t wanted to stop living! In fact, seniors who call assisted living communities home, have stated to us many times that “this is just the beginning!”
Over the next year, our communities will focus even stronger on fighting the stereotypes of aging. As we do, we’ll post those here on our blog page as well as the Facebook pages at each of our communities.
Follow along and help fight ageism!”
Find Your Dream Job
Ready to take that next step in your career? The ALFA Career Center contains hundreds of hot job opportunities for senior living professionals including: executive director, sales & marketing, clinical services, and executive-level positions. Take the first step by posting your resume and visiting ALFA's Career Center.
The Senior Living Executive Conference
Each year, the ALFA Senior Living Executive Conference welcomes 2,500 senior living professionals from around the world for four days of executive education, networking, problem solving and idea development. Photos, recaps, recordings and future event dates are available on the ALFA Conference website.