In 2011, ALFA sponsored a film competition (open to all filmmakers) featuring short films (under 8 minutes) about ageism that illuminated specific discriminatory practices against seniors, prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors.
With the long term goal of informing the public about the high quality of life enjoyed by residents in senior living communities and of eliminating ageism in our society, the winning films:
ALFA Short Film Competition Winner
ALFA announced April 6, 2011, that ‘Mind the Gap,’ a short film demonstrating subtle ageist notions between generations, won the ALFA 2011 Short Film Competition. Jon Byron, a 26 years old Chapman University film student from Orange, California developed the film for the competition.
We Also Loved this Short Film Submission Starring Ed Asner!
Roman Bloemke, Director of Operations at Welcome Home Management, attended the ALFA 2011 Conference and Expo and blogged in an article titled, Fighting Ageism in America:
“We recently returned from the Assisted Living Federation of America conference and there was a common theme we would like to share.
In today’s society, there seems to be a lot of “ageism” out there. Ageism is defined as discrimination against people on the grounds of age; specifically, discrimination against the elderly. This year, ALFA held a film competition that could help fight ageism in America.
Seniors today can do many things. Just because we age, doesn’t mean that we have stopped dreaming; we haven’t wanted to learn new things; and haven’t wanted to stop living! In fact, seniors who call assisted living communities home, have stated to us many times that “this is just the beginning!”
Over the next year, our communities will focus even stronger on fighting the stereotypes of aging. As we do, we’ll post those here on our blog page as well as the Facebook pages at each of our communities.
Follow along and help fight ageism!”
2013 Film Sponsor
Senior living communities are vibrant, and full of talent. Thank you National Health Investors for supporting creative multimedia developed to raise awareness of ageism in America.
ALFA 2014 Conference & Expo
The ALFA 2014 Conference & Exposition (May 19-22, 2014) will welcome thousands of senior living professionals to Phoenix, AZ from around the world for four days of executive education, networking, problem solving and idea development. Learn more and register..