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Message From ALFA

ALFA is working diligently to evolve into an organization built for the future. To that end, we are realigning our priorities, refining our focus, and enhancing our program to create even greater value for our constituents.  

We are no longer defined by assisted living; rather we are all in the senior living business. In May 2015, we will reveal one of the most visible components of this transformation – a new name and brand.  

We are growing fast.  Our members represent the leading owners and operators of senior housing.  More than 75% of communities represented in our annual Top 80 Largest Senior Living Providers survey belong to ALFA.

Investing in your national trade association is a direct investment in advocating for and protecting the collective interests of independent living, assisted living and memory care.  If your company has a product, service or solution for senior living, advertising in ALFA media, exhibiting and sponsoring an event during the 2015 ALFA Conference & Expo offer some of the best reach, frequency and impact for your investment.
 
There has never been a better time to be engaged in senior living and leverage ALFA in your marketing strategy. Learn about the promotional options available to your company and their benefits by downloading the 2015 ALFA Marketing Planner.

We’re stronger, and we’re grateful for the opportunity to work alongside you as we embark on the most transformative period for our association since its founding twenty-five years ago. The senior housing business will continue to evolve and we’ll be ready, thanks to our active, diverse, and engaged network – make sure your company has a seat at our table.

Scott NarugScott Narug LinkedIn icon
Director of Sales
312.673.5974
snarug@alfa.org



Greg Weigand Greg Weigand LinkedIn icon
Sales Associate
312-673-5462
gweigand@alfa.org

 

Conference
2015 ALFA Conference & Expo | May 4-7, 2015 | Tampa, FL

Considered among the largest, most important events in senior living, the 2015 ALFA Conference & Expo, May 4-7 in Tampa, Florida, welcomes the professional community of senior living executives for four days of executive-level sessions, networking and collaborative experiences designed to advance excellence in senior living.

ALFA Conference & Expo Quick Links:

Sponsor
Sponsor with ALFA

Sponsorships are an attractive way to position your company in front of senior living executives and demonstrate your company’s commitment to the advancement of the business. Please download the 2015 ALFA Conference & Expo Sponsorship Opportunities and Rates Sheet or download the 2015 ALFA Marketing Planner to view other sponsorship opportunities in 2015.

Focus Group Sponsorship

Senior Living Executive Focus Groups, conducted either in-person or virtually, support high-level, in-depth discussions of hot topics in senior living. Your sponsorship places you at the table with a small group of executives where you and a facilitator ask thought-provoking questions. Excerpts and photos from the discussion are published in Senior Living Executive. ALFA is open to ideas for sponsored focus groups, research, and other programs.

Research/Program Sponsorships

ALFA is open to member company proposals for sponsorships related to research, products and programs, and other initiatives designed to advance excellence in senior living. Please contact the ALFA Sales Team.

Scott NarugScott Narug LinkedIn icon
Director of Sales
312.673.5974
snarug@alfa.org



Greg Weigand Greg Weigand LinkedIn icon
Sales Associate
312-673-5462
gweigand@alfa.org

Magazine
Advertise in Senior Living Executive Magazine

Brand recognition is critical in a competitive marketplace.  In senior living, advertising with ALFA does two things.  First, it extends the reach and frequency of your brand, products or services among a larger audience of decision-markets and influencers in senior living. And, second, advertising with ALFA demonstrates your company’s long term commitment to the collective efforts of the senior living business.

Print Edition

Advertise in the leading bi-monthly magazine for senior living executives. Mailed to over 20,000 professionals every other month, the Senior Living Executive offers compelling content, industry insights and a reader friendly design.

Digital Edition

Digital Senior Living Executive is published in a fully interactive digital format at www.alfapublications.org. Expand your print ad by including digital videos, digital bellybands and blow-ins, leaderboards, and more.

Digital Edition “App”

Nearly 2,000 users depend on the Senior Living Executive Mobile App as their source for industry trends and best practices. Sponsor a launch image, which displays after a user clicks the Senior Living Executive icon to launch the app, or a banner ad linked to your website. Thank you Health Care REIT for your sponsorship of the App in 2013 and 2014.

Digital
Digital Advertising Opportunities

ALFA is your single source for a multi-tiered message approach to access the $39 billion senior living industry. Whether you are looking for advertising, exhibit, sponsorship, or membership information, your ALFA Sales Team is here to help.

ALFA E-Newsletter

The ALFA Update weekly e-newsletter is the trusted provider of senior living news, public policy developments, and industry updates. Banner ads, buttons ads, and sponsored content provide exposure to your products and services.

ALFA Website

The ALFA Website is visited by an average of 50,000 visitors a month. The home page and the Senior Living Supplier Guide offer excellent visibility for advertisers as well as interactive advertising options to encourage visitors to learn more about your company, promotion or products.

Digital Senior Living Executive

Digital Senior Living Executive is published in a fully interactive digital format at www.alfapublications.org. Expand your print ad by including digital videos, digital bellybands and blow-ins, leaderboards, and more.

Expo
Exhibit with ALFA

Don’t just talk about your solutions, showcase them. Purchasing exhibit space at the ALFA Conference & Expo will get your products and services out in front of quality executive-level decision-makers. The Expo offers both access, and an efficient way to build new relationships and nurture existing ones all in one location for six dedicated hours over two days.

ALFA Conference & Expo:


Other helpful resources

 

Join
Join ALFA

Companies choosing to join ALFA are making an investment in their future and all senior living. How?

The annual dues fund advocacy and business excellence programs both promoting and protecting senior living and the seniors and families you serve. Your investment ensures regulators and policymakers hear about the work of senior living providers, the principles we champion on behalf of seniors and their families and which laws (or proposed laws) are helping or hindering senior living companies from championing quality of life for seniors.

Additionally, the dues help fund valuable programs and services such as Senior Living Executive magazine, the weekly ALFA Update e-newsletter, the annual ALFA Conference & Expo, and many more.

Lastly, your investment helps ALFA inform the public about senior living–the features, benefits, value and core principles senior living communities extend to seniors and their families each day. Companies offering products, services and solutions to senior living communities are invited to join at the Bronze level, or as a member of the President's Council via the Silver and Gold membership levels.

Membership Resources:


Contact Information:

Industry Partner Membership Inquiries:

Robert Oliveri, Assisted Living Federation of America Robert Oliveri LinkedIn icon
Marketing & Communications Coordinator
703-562-1187
roliveri@alfa.org



Senior Living Owner/Operator Membership Inquiries:

Kari Horesky, Assisted Living Federation of America Kari Horesky LinkedIn icon
Membership Manager
703-562-1179
khoresky@alfa.org

Dates
Important Dates

October 2014

ALFA Awards Nominations Open: 10/1

November 2014

Ad space deadline for January/February issue of Senior Living Executive: 11/7 

ALFA Senior Living Executive Forum: 11/12 - 11/13 | New Orleans, Louisiana 

ALFA Conference Speaker Proposal Online Presentation Submission Deadline: 11/30

December 2014

ALFA Awards Nominations Deadline: 12/31

January 2015

Ad space deadline for March/April issue of Senior Living Executive: 1/9  

Registration and Hotel Block Open for ALFA 2015 Conference & ExpoTBA 

February 2015

Ad space deadline for May/June issue of Senior Living Executive: 2/20   

Deadline to renew/join as Industry Partner Member to receive Expo discount: 2/28

May 2015

Ad space deadline for July/August issue of Senior Living Executive: 5/1   

ALFA 2015 Conference & Expo: 5/4 - 5/7 | Tampa, Florida

July 2015

Ad space deadline for September/October issue of Senior Living Executive: 7/1   

September 2015

Ad space deadline for November/December issue of Senior Living Executive: 9/11   

October 2015

ALFA 2015 Senior Living Executive Forum | Rancho Mirage, CA: 10/21 - 10/22

 

Senior Living Supplier Guide

2015 CONFERENCE

Investing in your national association is a direct investment in advocating for and protecting the collective interests of independent living, assisted living and memory care.

If your company has a product, service or solution for senior living, advertising in ALFA media, exhibiting and sponsoring an event during the 2015 ALFA Conference & Expo offer some of the best reach, frequency and impact for your investment.

Download ALFA 2015 Conference & Expo Sponsorship Opportunities



ALFA SALES TEAM

Contact Scott Narug before December 23rd, 2014 for valuable incentives related to both advertising and exhibit space. Email snarug@alfa.org.



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