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ALFA Marketing planner

ALFA is your single source for a multi-tiered message approach to access the $39 billion senior living industry. Whether you are looking for advertising, exhibit, sponsorship, or membership information, contact your ALFA Sales Team today.

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If you have questions about advertising or sponsorship with ALFA, please leave your contact information and an ALFA sales representative will be in touch ASAP. Thank you.


Scott NarguScott Narug
Director of Sales


Marketing Planner
Access the ALFA 2015 Marketing Planner

Executive Audience at Your Fingertips

ALFA is where decision makers in the senior living sector come together – from corporate-level executives to community-based directors who lead teams serving seniors and their families each day. You access to ALFA’s executive audience begins with its flagship magazine, Senior Living Executive magazine, which delivers the “must-read”, most relevant content industry professionals rely on to stay on top of the fast-paced senior living business. ALFA Media options also include:

  • Senior Living Executive magazine
  • ALFA Update E-newsletter
  • ALFA.org
  • The Senior Living Supplier Guide
  • Event sponsorships
  • And, much more….

Complete the form below to have immediate access to ALFA's Marketing Planner


Sponsor with ALFA

ALFA hosts executive-level events each year to facilitate knowledge sharing, networking and business excellence in senior living. Sponsorships are an attractive way to position your company in front of senior living executives and demonstrate your company’s commitment to the advancement of the business. Each sponsorship offers a variety of benefits designed to recognize your company’s investment in highly visible ways.

ALFA 2015 Conference & Expo Sponsorships

Attracting 2,300 attendees, the annual ALFA Conference and Expo, welcomes the professional community of senior living executives for three-four days of executive-level sessions, networking and collaborative experiences designed to advance excellence in senior living.

General Program Sponsorships

ALFA is open to member company proposals for sponsorships related to research, products and programs, and other initiatives designed to advance excellence in senior living. Please contact the ALFA Sales Team.

Advertise with ALFA

Brand recognition is critical in a competitive marketplace.  In senior living, advertising with ALFA does two things.  First, it extends the reach and frequency of your brand, products or services among a larger audience of decision-markets and influencers in senior living. And, second, advertising with ALFA demonstrates your company’s long term commitment to the collective efforts of the senior living business.

Promote your organization, solutions and commitment all year long. ALFA’s high-profile print and digital media target the executives you want to reach more often.

Senior Living Executive – Print Edition

Advertise in the leading bi-monthly magazine for senior living executives. Circulated to about 25,000 people in the senior living business every other month, the newly redesigned Senior Living Executive offers compelling content, industry insights and a reader friendly design.

Focus group sponsorship

ALFA will host 2-3 focus groups to run in 2015 issues of Senior Living Executive. Topics may include, but are not limited to ACOs and health care reform, Investor Perspective of Senior Living, and Sales & Marketing Executive Leadership. Focus group sponsorship pricing is located in the ALFA Marketing Planner.

Senior Living Executive – Digital Edition

The digital edition of Senior Living Executive runs all the pages of the print edition and is an “always on” platform about 2,500 readers per month turn to for the recent issue and articles that interest them from back issues. The digital edition takes advertising to a more interactive level.

Supplement print ads or host banner ads or other media in the digital edition of Senior Living Executive. Examples:

Senior Living Executive Digital Edition “App”

The ALFA mobile “app” for smart phones allows readers to easily access the digital edition of Senior Living Executive anytime from their phones. Thank you Health Care REIT for launching and sponsoring the mobile App in 2013.

ALFA Update Weekly E-Newsletter

The weekly ALFA Update E-Newsletter reaches 12,500 subscribers and offers interactive advertising options for additional impact. 

ALFA Online Properties

The ALFA Web site is visited by an average of 50,000 visitors a month. The home page and the Senior Living Supplier Guide offer excellent visibility for advertisers as well as interactive advertising options to encourage visitors to learn more about your company, promotion or products.

Exhibit with ALFA

Don’t just talk about your solutions, showcase them. Purchasing exhibit space at the ALFA Conference & Expo will get your products and services out in front of quality executive-level decision-makers. The Expo offers both access, and an efficient way to build new relationships and nurture existing ones all in one location for six dedicated hours over two days.

ALFA Conference & Expo:


Companies choosing to join ALFA are making an investment in their future and all senior living. How?

The annual dues fund advocacy and business excellence programs both promoting and protecting senior living and the seniors and families you serve. Your investment ensures regulators and policymakers hear about the work of senior living providers, the principles we champion on behalf of seniors and their families and which laws (or proposed laws) are helping or hindering senior living companies from championing quality of life for seniors.

Additionally, the dues help fund valuable programs and services such as Senior Living Executive magazine, the weekly ALFA Update e-newsletter, the annual ALFA Conference & Expo, and many more.

Lastly, your investment helps ALFA inform the public about senior living–the features, benefits, value and core principles senior living communities extend to seniors and their families each day. Companies offering products, services and solutions to senior living communities are invited to join the ALFA Allied Membership Program.

Membership Resources:

Contact Information:

Allied Vendor/Supplier Membership:

Robert Oliveri, Assisted Living Federation of America Robert Oliveri LinkedIn icon
Marketing & Communications Coordinator

Senior Living Provider/Operator Membership:

Kari Horesky, Assisted Living Federation of America Kari Horesky LinkedIn icon
Membership Manager

Important Dates


October 2014

Best of the Best Awards Nominations Open: 10/1

November 2014

ALFA Senior Living Executive Forum: 11/12 - 11/13 | New Orleans, Louisiana 

ALFA Conference Speaker Proposal Online Presentation Submission Deadline: 11/31

December 2014

Best of the Best Awards Nominations Deadline12/31

January 2015

Registration and Hotel Block Open for ALFA 2015 Conference & ExpoTBA 

February 2015

Deadline to renew/join as Allied member to receive Expo discount2/28

May 2015

ALFA 2015 Conference & Expo: 5/4 - 5/7 | Tampa, Florida

Senior Living Supplier Guide


We would like to take a moment to offer our sincere thanks to the companies who helped make the ALFA 2013 Conference & Expo possible.

View the full list of event sponsors.


There are no breaking sponsorship opportunities at this time. Please contact Scott Narug to stay in the know of changes.

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