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Senior Living Magazine

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Senior Living Executive Magazine

ALFA's bi-monthly publication, Senior Living Executive covers the latest news in assisted living aimed at improving operational excellence in senior living care. The digital edition allows readers to “flip” through each page, click through to e-mails and web sites, share content with colleagues, and much more. Visit alfapublications.org to check out current and archived editions of the magazine. 

Senior Living Executive will continue to evolve in the issues ahead. You will see cosmetic changes to better serve the eyes and the wide range of attention spans of readers, but more importantly, you will read more in-depth, impactful articles to help you raise the bar of excellence at your community or company. Stay tuned for these and other improvements to ALFA media and programs as we together create the future of senior living.

Subscribe to Receive the Senior Living Executive

If you are a senior living professional you qualify for a free subscription of the Senior Living Executive magazine, delivered to your door! Subscribe to the magazine.

Recent Senior Living Executive Articles:

05/08/2012
Ensuring that federal policymakers understand what our business is all about (choice, independence, dignity, quality of life) and what it is not about (institutional care) is a primary focus of ALFA’s public policy program at the federal level. Since our first ALFA Advocacy Fly-In, we’ve seen a seachange in how our business is perceived on Capitol Hill...
05/08/2012
The past year has been called by many in the senior living business “The Year of the REIT,” because REITs rushed in where private equity lenders feared to tread. And they didn’t just make acquisitions, they fueled large dollar amounts and forged partnerships with providers that give them the cash to expand in a tight lending market, ensuring these transactions will impact the senior housing market for years to come. In 2011, the overall dollar volume...
05/08/2012
Question assumptions, seek innovation in unlikely places, and embrace collaboration. The secret sauce for process change in senior living is focusing on how you do what you do. Can you engage all levels of the hierarchy on creating value? From the residence director to the groundskeeper, can you drive action throughout the grassroots of the organization? Do you view your changing residential population as...
05/08/2012
Need To Know News articles include, "Alzheimer’s Care Costs Skyrocket; Feds Address Costs and Cure", "Play That Funky Music", "New Tools Help Consumers Sift Through Assisted Living Options", "ENERGY STAR Program Bringing Big Savings", "Get on the Brand Wagon" and "One More Reason to Push Activities Participation".
05/08/2012
Many people know what ALFA does, such as advocacy on behalf of senior living in Washington, D.C., and in state capitals. And, people see products of ALFA regularly such as the ALFA conference and this very magazine. But one question we often get is “what exactly is ALFA?” Here’s the short answer...
05/08/2012
Plenty of notable new ideas were found amid the 80 submissions for the sixth-annual awards program, which honors best practices and initiatives that advance excellence in the senior living sector. Many clearly mark a “first” in long-term care—such as sponsoring a flash mob on the streets of Seattle to inspire participants at an Alzheimer’s Association walk; working with a spice company to invent a flavorful substitute for the table salt that so many residents miss...
05/08/2012
Strategies for ensuring residents with memory loss enjoy self-esteem and quality of life, through the most effective care interventions
05/08/2012
Everybody talks about the importance of corporate culture, but how do you really get senior living staff to live it every day?
05/08/2012
Senior living leaders address state-level regulation, community-based care, and encouraging long-term care savings at ALFA’s Advocacy Fly-In.
05/08/2012
News, Sales, and Developments

Advertising with Senior Living Executive

If you want to get your message to real decision-makers in the senior living industry, you have to know the right places to look—and the right people to reach. Senior Living Executive’s more than 20,000 readers are the hard-to-reach executives who are responsible for running senior living corporations and communities. They make decisions regarding financing, design and build, technology, interior design, furnishings, food service, safety and emergency, transportation, and much more. If you would like to explore advertising opportunities, please fill out an online form and the Media Planner with ALFA's Senior Living Executive guidelines will be emailed to you. 2012 Media Planner.

Senior Living Executive will have a brand new look in the March/April 2012 issue offering greater value to readers and advertisers alike. In addition to the new design, this issue will feature the annual list of largest providers in senior living -- a huge draw for readers and advertisers every year. It is also the Pre-Show issue to COMMUNITY 2012, the annual ALFA conference and expo, May 16-18, 2012 in Dallas, TX. To consider advertising options email snarug@alfa.org or 1.312.673.5974.

Publishing Awards

  • The Senior Living Executive magazine received the 2011 Platinum MarCom Award in the category of Magazine/Industry.
  • The Senior Living Executive magazine is a Platinum Winner of the 2011 Hermes Creative Award in the category of Publication/Magazine.
  • The Senior Living Executive has received a 2009 APEX Award of Excellence. The award is for overall excellence (editorial and design) in the custom-published magazine and journals category.

Senior Living Executive Resources

Scott NarguScott Narug
Sr. Sales Manager
312.673.5974
snarug@alfa.org



Hallie Jaeger Hallie Jaeger
Sales Coordinator
312.673.5732
hjaeger@alfa.org




ALFA Exchange

ALFA Exchange

ALFA Exchange is an online social networking community for senior living professionals that brings together great ideas, best practices and lessons learned from other professionals in the senior living industry. We hope that this community helps encourage the sharing of ideas through online discussions, networks, blogs, document libraries and more... Lets get started!

FOLLOW ALFA

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Twitter is a free social messaging utility for staying connected in real-time. Follow ALFA and Follow ALFA CEO, Rick Grimes to get the latest assisted living news online or delivered right to your iPhone or other hand-held electronic device! A message sent on Twitter is called a tweet. Use the tweet it button to tweet about the specific article you read.