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ALFA Hero Awards Program

Each year, the ALFA Hero Awards recognize individuals who are ideal representatives of the hundreds of thousands of people serving in senior living communities. 

“The dedication and passion of all the big-hearted people who choose to serve seniors is a reason why resident-centered senior living is the fastest-growing long-term services and support option in the United States. The high-quality, resident-focused care provided by these outstanding individuals and their communities is what our nation’s seniors need and deserve.” - Rick Grimes, President & CEO, ALFA.

ALFA 2014 Hero Award Winners

ALFA announced the winners of the ALFA 2014 Hero Awards honoring extraordinary individuals who serve older adults in senior living communities. Five heroes were chosen as representatives and role models for the tens of thousands of senior living community professionals. The winners were honored May 21 at the ALFA 2014 Conference and Expo.

During this luncheon, the ALFA Hero Award winners were recognized for championing quality of life for the residents they serve and for embracing the resident-centered philosophy of senior living. Special guests Capt. Mark Kelly and Congresswoman Gabby Giffords helped present the awards to the five winners.

The 2014 ALFA Hero Award winners are:


 “The 2014 ALFA Hero Award winners are exemplars of the great work done every day in senior living communities across the nation,” said Grimes. “Their dedication and passion for serving seniors are the reasons more older adults choose to call senior living communities their home.”

ALFA is also recognizing, after the conference this year, a number of individuals as the ALFA 2014 Champions of Senior Living.

Watch videos of the 2014 winners!



2014 Hero Awards

Background Information:

Who can nominate a Hero?: ALFA Hero Award nominations of community staff are welcomed from community executive directors/administrators or company and regional executives.

Who are candidates for this award?: Executive directors are no longer eligible for the ALFA Hero Awards as a result of the introduction of the ALFA Senior Living Community Leadership Award.

Questions Asked During Hero Nominations  

  1. What three values does the nominee embrace and how are they exemplified?
  2. Give examples how the nominee champions quality of life for the residents. How does the nominee offer choice, dignity and independence to residents?
  3. Share why the nominee could be identified as a role model to staff in senior living communities. Give specific examples how this individual has impacted, improved and inspired the work place and keeps positive relationships with other staff.
  4. Give a short story about the relationship the nominee has with a resident or family.
  5. Describe volunteer or outside the community activities the nominee may participate in to advocate for seniors and fight against ageism.
  6. Does the nominee have a background or story that is so central to their identity that you believe their application would be incomplete without it? Please share.
  7. Discuss an accomplishment or event that you believe marked a key transition point in the nominee’s personal or professional life.


Nominations are due by January 10, 2014. All companies submitting award nominations must be ALFA members in order to move on to being assessed.  Every submission will be judged and ranked against the following criteria:

  1. On a scale of 1 to 5 (five being best), rate the uniqueness of the submission.
  2. On a scale of 1 to 5 (five being the best), rate the level of passion communicated in the nomination.
  3. On a scale of 1 to 5 (five being the best), rate the strength of the resident/family relationship example.
  4. On a scale of 1 to 5 (five being the best), rate the strength of the staff/community relationship example.
  5. On a scale of 1 to 5 (five being the best), rate the strength of the nominee’s embrace of the ALFA core principles of choice, independence, dignity and quality of life.
  6. On a scale of 1 to 5 (five being the best), rate the overall quality of the nomination.



  • Selected Heroes will travel to the ALFA Conference and Expo
  • Full conference registration, air travel and one hotel night included.
  • Video produced demonstrating the Hero's commitment and dedication to seniors.
  • Award and video presented during Hero Lunch at the ALFA Conference & Expo
  • $500 cash award.
  • Trophy / plaque.
  • Press release
  • Recognition in Senior Living Executive.


  • ALFA Champion of Seniors recognition is bestowed upon individuals who are rightfully honored by being nominated for the Hero Awards program, and make it through an initial screening process. Though these individuals were not selected as Hero Award winners, they are honored for championing quality of life for the residents they serve and their embrace of the resident-centered philosophy of senior living. 
  • Champions are rewarded for their dedication with a special certificate from ALFA President & CEO, Rick Grimes.
POST Your Job Openings
Assisted Living professionals

Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.

As a value-add for posting to the Career Center, the jobs are also distributed to Simplyhired.com, Twitter icon Twitter, Facebook icon Facebook, Chapter and Affiliate sites, and most importantly, the official website of ALFA.

Learn more and post your job openings online.

ALFA Tool Kits
Emergency Preparedness Tool Kit

Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?

ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.

Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.

ALFA on Flickr

Twitter is a free social messaging utility for staying connected in real-time. Follow ALFA and Follow ALFA CEO, Rick Grimes to get the latest assisted living news online or delivered right to your iPhone or other hand-held electronic device! A message sent on Twitter is called a tweet. Use the tweet it button to tweet about the specific article you read.