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ALFA Hero Awards Program

Each year, the Argentum Hero Awards recognize individuals who are ideal representatives of the hundreds of thousands of people serving in the senior living field. Nominated by regional/company executives and executive directors of senior living communities, these individuals represent the highest levels of excellence, caring and dedication in the senior living business, and mirror all the hard-working people choosing to serve seniors. A group of top nominees will be voted upon by the public to determine the five Hero Awards winners. The open period for nominations is November 23, 2015 - January 17, 2016. 

Entry Fee
Member-Only Award Program. Complimentary.
Non-Member: ineligible.


Background Information:

Who can nominate a Hero? Argentum Hero Award nominations are welcomed from Argentum member community executive directors/administrators or company and regional executives.

Who are candidates for this award? Executive directors are no longer eligible for the Argentum Hero Awards as a result of the introduction of the Argentum Senior Living Community Leadership Award

Questions Asked During Hero Nominations  

  1. What three values does the nominee embrace and how are they exemplified?
  2. Give examples how the nominee champions quality of life for the residents. How does the nominee offer choice, dignity and independence to residents?
  3. Share why the nominee could be identified as a role model to staff in senior living communities. Give specific examples how this individual has impacted, improved and inspired the work place and keeps positive relationships with other staff.
  4. Give a short story about the relationship the nominee has with a resident or family.
  5. Describe volunteer or outside the community activities the nominee may participate in to advocate for seniors and fight against ageism.
  6. Does the nominee have a background or story that is so central to their identity that you believe their application would be incomplete without it? Please share.
  7. Discuss an accomplishment or event that you believe marked a key transition point in the nominee’s personal or professional life.


Nominations are due by January 17, 2016. All companies submitting award nominations must be Argentum members in order to move on to being assessed.  Every submission will be judged and ranked against the following criteria:

  1. On a scale of 1 to 5 (five being best), rate the uniqueness of the submission.
  2. On a scale of 1 to 5 (five being the best), rate the level of passion communicated in the nomination.
  3. On a scale of 1 to 5 (five being the best), rate the strength of the resident/family relationship example.
  4. On a scale of 1 to 5 (five being the best), rate the strength of the staff/community relationship example.
  5. On a scale of 1 to 5 (five being the best), rate the strength of the nominee’s embrace of the Argentum core principles of choice, independence, dignity and quality of life.
  6. On a scale of 1 to 5 (five being the best), rate the overall quality of the nomination.

The strongest nominations will be voted upon by the public in February 2015. More information about the voting process will be available when open voting period begins.


  • Selected Heroes will travel to the Argentum Senior Living Executive Conference
  • Full conference registration, air travel and one hotel night included.
  • Video produced demonstrating the Hero's commitment and dedication to seniors.
  • Award and video presented during Hero Lunch at the Argentum Senior Living Executive Conference
  • $500 check.
  • Trophy / plaque.
  • Press release
  • Recognition in Senior Living Executive.


The Senior Living Executive Conference
conference panel

Each year, the ALFA Senior Living Executive Conference welcomes thousands of senior living professionals from around the world for four days of executive education, networking, problem solving and idea development. Registration, photos, recaps, and more informations are available on the ALFA Conference website.

POST Your Job Openings
Assisted Living professionals

Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.

As a value-add for posting to the Career Center, the jobs are also distributed to Simplyhired.com, Twitter icon Twitter, Facebook icon Facebook, Chapter and state partner sites, and most importantly, the official website of Argentum.

Learn more and post your job openings online.

Join Argentum

The landscape of senior living is changing, and we'd like your voice to be a part of the discussions shaping the future of the industry. With new programs, a new focus, and new membership tiers, there is an opportunity for every company to contribute to our collective efforts. View Argentum membership benefits.

Argentum on Twitter

Twitter is a free social messaging utility for staying connected in real-time. Follow Argentum's official twitter account to get the latest assisted living news online or delivered right to your iPhone or other hand-held electronic device! A message sent on Twitter is called a tweet. Use the tweet it button to tweet about the specific article you read.