The following articles are from the ALFA Update, case studies from Senior Living Executive, and audio files from ALFA's conference sessions. Growth strategy articles focus on ideas, best practices and solutions to problems related to marketing strategy, sales process, competitive positioning, and land/site development.
Brand Strategy, Branding, Business, cheatsheet, Competitive Positioning, Marketing Strategy
ALFA is proud to announce the upcoming launch of the ALFA Print Shop, a valuable new resource designed exclusively for ALFA member organizations. Reg...
Brand Strategy, Lead Generation, Marketing Strategy, PowerPoint Presentations, Sales Process
The constant momentum of evolving economic indicators, demographics, communications technology, and access to information will continue to have an eno...
Business, cheatsheet, Competitive Positioning, Employee Compensation, Human Resources, Human Resources and Organizational Development, Research
The 2013 ALFA Senior Living Compensation Survey is open to assisted living, independent living, skilled nursing care and convalescent care companies. ...
Brand Strategy, Executive Focus Group, Featured Magazine Articles, Growth Strategies, Investment To Grow, Senior Living Executive, Strategy
The visionaries behind six highly successful senior living companies share a common characteristic: compassion.
Brand Strategy, Business, Choice, Community Awareness and Education, Competitive Positioning, Growth Strategies, Marketing Strategy, Strategy
When people spend a significant portion of their adult years living a certain lifestyle, it’s no surprise they’d want to spend their twilight years in...
While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to inc...
Award Programs, Best of the Best Awards, Human Resources and Organizational Development, Investment To Grow, Organization Development, Staffing
The Senior Living Management class at Washington State University focuses on preparing students for work in the senior living industry. Earning an ALF...
Competitive Positioning, Featured Magazine Articles, Marketing Strategy, Sales Process, Senior Living Executive
Offering tangible value and communicating it with sophisticated simplicity puts you in position to command the appropriate price for your units.
Brand Strategy, Branding, Competitive Positioning, Featured Magazine Articles, Senior Living Executive
Emerging niche communities target seniors in very distinctive groups–from faith group to hobbies to income level.
Brand Strategy, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive
With 80 percent of leads lost over the phone, it’s time for sales professionals to rethink their strategies.
Competitive Positioning, Growth Strategies, Investment To Grow
The Canadian senior living market is more developed than many other countries, but a lack of assisted living options offers opportunities for American...
CEO, cheatsheet, Growth Strategies, Investment To Grow
Sharing its industry expertise, ALFA will be mentoring India’s first and only senior living association through a new partnership aimed at improving q...
Accountable Care Organizations (ACO), Competitive Positioning, Featured Magazine Articles, Investment To Grow, Strategy
Should senior living providers look at accountable care organizations as safe bets or sure losers? ACO expert Erik Johnson attempts to answer that que...
Investment To Grow
A riveting presentation at the ALFA Senior Living Leadership Forum explored the current state of the economy as it related to senior living. A newly r...
Competitive Positioning, Featured Magazine Articles, Space Planning and Design
A look at the latest trends in senior living design, both in new construction and retrofit of existing communities.
Award Programs, Best of the Best Awards, Investment To Grow, Professional Development
Growing Together, a Best of the Best Program to Spotlight created by Brookdale Senior Living, provides interactive language classes to employees, who ...
Best of the Best Awards, Competitive Positioning, Financing Senior Living – Consumer Education, Investment To Grow, Marketing Strategy
The Orchards at Bartley Assisted Living’s all inclusive rate structure has improved customer satisfaction, simplified billing processes, and earned th...
Business Planning, From the Ground Up, Investment To Grow, Land/Site Development
As construction of Carlton Senior Living's Elk Grove community moves forward, success depends on timing and careful coordination.
Investment To Grow, Marketing Strategy, Strategy
Whether they are successful or not, third party partnerships can make or break a senior living business. In the current issue of the Assisted Living E...
The annual list of the largest senior living providers, now expanded to include independent living and memory care as well as assisted living companie...
Best of the Best Awards, Competitive Positioning, Featured Magazine Articles
ALFA 2011 Best of the Best winners set new best practices benchmarks, developing senior living programs worth emulating.
Featured Magazine Articles, Finance, Investment To Grow
2011 brings new opportunities for organic growth and enhancing financial operations.
Brand Strategy, Competitive Positioning, Consumer Intelligence, Growth Strategies, Investment To Grow, Marketing Strategy, Sales Process
A company’s Web site is often a potential resident’s first impression of a community. Three senior living execs weigh on in how to maximize your Web r...
Investment To Grow
Investors have several good reasons to take another look at investing in senior living, according to NIC’s latest investment guide.
Brand Strategy, Competitive Positioning, Consumer Intelligence, Independent Living, Investment To Grow, Marketing Strategy, Physical Plant, Property Management, Sales Process, Space Planning and Design
Two senior living executives weigh in on what community managers should do to make a tour more than just a stroll down a hallway. Read more…
Competitive Positioning, Growth Strategies, Investment To Grow
The next issue of Assisted Living Executive will feature the highly anticipated annual Largest Providers list – and there’s been some reshuffling at t...
Competitive Positioning, Staff Performance, Staffing
Hiring creative employees is critical to innovation and developing products and services that will keep your company ahead of the competition, says Ke...
Competitive Positioning, Investment To Grow, Science and Technology
More companies need to broaden the definition of “innovation” so they can ultimately craft a more effective business model, says A.G. Lafley, chairman...
Competitive Positioning, Investment To Grow
The deadline for sending your company’s nominations for the 2010 ALFA Hero Awards and Best of the Best Awards is TODAY, January 15th!! Here are the de...
Competitive Positioning, Green Living, Investment To Grow
The social and environmental – in addition to the financial – bottom line should all be targets of innovation for forward-thinking and strategic busin...
ALFA Tool Kits
Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?
ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.
Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.
The Senior Living Executive is ALFA’s monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The Senior Living Executive magazine is aimed at improving operational excellence and is a flagship publication for senior living executives.
Past editions of the Senior Living Executive are archived online for both ALFA members and non-members. If you are employed by a senior living provider, you may qualify for a FREE 12 month subscription of the Senior Living Executive magazine, delivered to your door!
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Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.
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