The following articles are from the ALFA Update, case studies from Senior Living Executive, and audio files from ALFA's conference sessions. Growth strategy articles focus on ideas, best practices and solutions to problems related to marketing strategy, sales process, competitive positioning, and land/site development.
Brand Strategy, Competitive Positioning, Lead Generation, Marketing Strategy, Sales Process
Change is coming to senior living. It’s coming from multiple angles and affecting every aspect of the industry, from senior living providers to the co...
Competitive Positioning, Engage, Finance
Health Care Reform medical plan regulations in 2016 are different from what was permitted in 2015. What are senior living operators changing for 2016...
Business Planning, CEO, cheatsheet, Competitive Positioning, Facts and Figures, Financing Senior Living – Consumer Education, Reports
Genworth Financial has released its long-term care 2015 Cost of Care survey, revealing that the median cost of living in a private room in an assisted...
Competitive Positioning, Facts and Figures, Federal Agency Activity, Property Management, Reports
The Centers for Disease Control has released new state web tables using data from its National Study of Long-Term Care Providers conducted in 2012.
Brand Strategy, Marketing Strategy
The National Mature Media Awards has opened the nomination process for its 2015 competition (PDF) recognizing outstanding marketing, communications, e...
cheatsheet, Competitive Positioning, Facts and Figures, Financing Senior Living – Consumer Education, Reports
A new study crunching assisted living data lists the top 10 most expensive states with Washington, DC, topping the list. Washington is followed by ...
Brand Strategy, Featured Magazine Articles, Marketing Strategy, Sales Process, Senior Living Executive
Marketing professionals focus on strategies with the most impact, better leveraging the tools at hand
Best of the Best Awards, Brand Strategy, Choice, Marketing Strategy, Membership, Partnerships
It is a truism in the senior care sector that if you’ve seen one community, you’ve seen (just) one community, because there is such a wide range of ca...
ALFA Events, Brand Strategy, Branding, Business Planning, CEO, cheatsheet, Competitive Positioning, Consumer Intelligence, Engage, Executive Team Development, Growth Strategies, HR Systems & Processes, Marketing Strategy, Organizational Culture, President's Council, Senior Living Leadership Forum, Staffing & Performance, Strategy
More than 200 senior living executives gathered in New Orleans last week to address myriad issues facing their industry and their professional develop...
Best of the Best Awards, Brand Strategy, cheatsheet, Marketing Strategy, Sales Process
Emeritus Senior Living with partner Benicia, Calif.-based Fischer Group created the innovative “smart store.” As a national company that has grown par...
Best of the Best Awards, Brand Strategy, Branding, Business Planning, cheatsheet, Competitive Positioning, Growth Strategies, Lead Generation, Marketing Strategy, Sales Process, Strategy
ALFA’s Best of the Best Awards recognize innovative products, services and programs advancing excellence in senior living, including independent livin...
Brand Strategy, cheatsheet, Clinical Quality and Quality Care Delivery, Competitive Positioning, Consumer Intelligence, Senior Living Options, Strategy
Assisted living plays a crucial role in the lifecycle of many seniors, providing housing and care at a unique stage of life – but it is only one stage...
Competitive Positioning, Featured Magazine Articles, Investment To Grow, Lead Generation, Senior Living Executive, Strategy
Independent living and 55+ communities attract seniors traveling along the care continuum, offering either affordable or increasingly upscale options,...
cheatsheet, Competitive Positioning, Engage, Physical Plant, Property Management, Real Estate, Senior Living by Design, Senior Living Options
Responding to consumer and operational demand, providers plan for technology in the design phase. Share your innovations by entering the Senior Livin...
ALFA Conference & Expo, ALFA Events, Brand Strategy, Engage, Lead Generation, Marketing Strategy, Sales Process, Senior Living Industry Events
Inspire Passion. Lead Change. ALFA Conference & Expo early bird registration ends THIS WEEK. The Conference, May 19-22 in Phoenix, will welcome thousa...
Competitive Positioning, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
Five big trends dominating marketing and resident referral solutions for senior living
Brand Strategy, Branding, CEO, cheatsheet, Consumer Intelligence, Family Relations, Investment To Grow, Marketing Strategy, Partnerships, Social Media
Social media acceptance among seniors and their families has gone from a lukewarm embrace to a full-scale bear hug. As older Americans and their child...
Investment To Grow, Life Safety, Resident and Family Services, Resident Engagement, Science and Technology, Social Media, Value-Added Amenities and Services
Aging is often discussed in terms of problems such high healthcare costs, but there should be more talk of the longevity dividend such as the experien...
Brand Strategy, Competitive Positioning, Consumer Intelligence, Featured Magazine Articles, Growth Strategies, Investment To Grow, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
A strong sales and marketing team can give a solid senior living company a distinct competitive advantage. Beyond driving revenue, how you reward your...
Whether an operator is looking to snatch up a small operator or a small operator is looking to sell, consider what goes into setting that price.
Brand Strategy, Branding, Business, cheatsheet, Community Awareness and Education, Financing Senior Living – Consumer Education, Marketing Strategy, Resident and Family Services, Senior Living Options
ALFA’s brand-new guide covers a range of topics to help consumers make informed decisions about prospective assisted living communities. This 12-page ...
Business, cheatsheet, Competitive Positioning, Green Living, Health and Wellness, Physical Plant, Property Management, Strategy, Utilities
Senior living providers are realizing the environmental benefits of going green for their communities and their residents, and they’re doing it withou...
ALFA Conference & Expo, Business, CEO, cheatsheet, Competitive Positioning, Human Resources and Organizational Development, Strategy
ALFA 2013 Keynote speaker Jim Fitzgibbon knows a thing or two about hospitality. FitzGibbon brought his three-plus decades of experience in the hospit...
Award Programs, Best of the Best Awards, Branding, Business, Business Planning, cheatsheet, Competitive Positioning, Consumer Intelligence, Green Living, Physical Plant, Property Management
Named a Best of the Best Program to Spotlight, Benchmark Senior Living’s Bedford Falls-It’s a Wonderful Life program proves that going green is not on...
Brand Strategy, Branding, Business, cheatsheet, Competitive Positioning, Marketing Strategy
ALFA is proud to announce the upcoming launch of the ALFA Print Shop, a valuable new resource designed exclusively for ALFA member organizations. Reg...
Brand Strategy, Lead Generation, Marketing Strategy, PowerPoint Presentations, Sales Process
The constant momentum of evolving economic indicators, demographics, communications technology, and access to information will continue to have an eno...
Business, cheatsheet, Competitive Positioning, Employee Compensation, Human Resources, Human Resources and Organizational Development, Research
The 2013 ALFA Senior Living Compensation Survey is open to assisted living, independent living, skilled nursing care and convalescent care companies. ...
Brand Strategy, Executive Focus Group, Featured Magazine Articles, Growth Strategies, Investment To Grow, Senior Living Executive, Strategy
The visionaries behind six highly successful senior living companies share a common characteristic: compassion.
Brand Strategy, Business, Choice, Community Awareness and Education, Competitive Positioning, Growth Strategies, Marketing Strategy, Strategy
When people spend a significant portion of their adult years living a certain lifestyle, it’s no surprise they’d want to spend their twilight years in...
While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to inc...
ALFA Tool Kits
Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?
ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.
Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.
The Senior Living Executive is Argentum's monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The Senior Living Executive magazine is aimed at improving operational excellence and is a flagship publication for senior living executives.
Past editions of the Senior Living Executive are archived online for both Argentum members and non-members. If you are employed by a senior living provider, you may qualify for a FREE subscription of the Senior Living Executive magazine, delivered to your door!
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Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.
As a value-add for posting to the Career Center, the jobs are also distributed to Simplyhired.com, Twitter, Facebook, Chapter and state partner sites, and most importantly, the official website of Argentum.
Learn more and post your job openings online.
Take advantage of the Argentum Store, your source for quality senior living reports, tool kits and publications addressing the most challenging issues facing senior living providers and operators.
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Visit the online Argentum Store.