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Growth Strategies

Best of the Best 2009
The following articles are from the ALFA Update, case studies from Senior Living Executive, and audio files from ALFA's conference sessions. Growth strategy articles focus on ideas, best practices and solutions to problems related to marketing strategy, sales process, competitive positioning, and land/site development.

3/1/2014
Competitive Positioning, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
Five big trends dominating marketing and resident referral solutions for senior living
1/23/2014
Brand Strategy, Branding, CEO, cheatsheet, Consumer Intelligence, Family Relations, Investment To Grow, Marketing Strategy, Partnerships, Social Media
Social media acceptance among seniors and their families has gone from a lukewarm embrace to a full-scale bear hug. As older Americans and their child...
1/7/2014
Investment To Grow, Life Safety, Resident and Family Services, Resident Engagement, Science and Technology, Social Media, Value-Added Amenities and Services
Aging is often discussed in terms of problems such high healthcare costs, but there should be more talk of the longevity dividend such as the experien...
11/1/2013
Brand Strategy, Competitive Positioning, Consumer Intelligence, Featured Magazine Articles, Growth Strategies, Investment To Grow, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
A strong sales and marketing team can give a solid senior living company a distinct competitive advantage. Beyond driving revenue, how you reward your...
10/1/2013
Featured Magazine Articles, Investment To Grow, Sales Process, Senior Living Executive
Whether an operator is looking to snatch up a small operator or a small operator is looking to sell, consider what goes into setting that price.
7/29/2013
Brand Strategy, Branding, Business, cheatsheet, Community Awareness and Education, Financing Senior Living – Consumer Education, Marketing Strategy, Resident and Family Services, Senior Living Options
ALFA’s brand-new guide covers a range of topics to help consumers make informed decisions about prospective assisted living communities. This 12-page ...
7/24/2013
Business, cheatsheet, Competitive Positioning, Green Living, Health and Wellness, Physical Plant, Property Management, Strategy, Utilities
Senior living providers are realizing the environmental benefits of going green for their communities and their residents, and they’re doing it withou...
7/16/2013
ALFA Conference & Expo, Business, CEO, cheatsheet, Competitive Positioning, Human Resources and Organizational Development, Strategy
ALFA 2013 Keynote speaker Jim Fitzgibbon knows a thing or two about hospitality. FitzGibbon brought his three-plus decades of experience in the hospit...
7/9/2013
Award Programs, Best of the Best Awards, Branding, Business, Business Planning, cheatsheet, Competitive Positioning, Consumer Intelligence, Green Living, Physical Plant, Property Management
Named a Best of the Best Program to Spotlight, Benchmark Senior Living’s Bedford Falls-It’s a Wonderful Life program proves that going green is not on...
6/18/2013
Brand Strategy, Branding, Business, cheatsheet, Competitive Positioning, Marketing Strategy
ALFA is proud to announce the upcoming launch of the ALFA Print Shop, a valuable new resource designed exclusively for ALFA member organizations. Reg...
5/15/2013
Brand Strategy, Lead Generation, Marketing Strategy, PowerPoint Presentations, Sales Process
The constant momentum of evolving economic indicators, demographics, communications technology, and access to information will continue to have an eno...
4/24/2013
Business, cheatsheet, Competitive Positioning, Employee Compensation, Human Resources, Human Resources and Organizational Development, Research
The 2013 ALFA Senior Living Compensation Survey is open to assisted living, independent living, skilled nursing care and convalescent care companies. ...
11/1/2012
The visionaries behind six highly successful senior living companies share a common characteristic: compassion.
10/23/2012
Brand Strategy, Business, Choice, Community Awareness and Education, Competitive Positioning, Growth Strategies, Marketing Strategy, Strategy
When people spend a significant portion of their adult years living a certain lifestyle, it’s no surprise they’d want to spend their twilight years in...
9/11/2012
Business, Finance, Growth Strategies, Investment To Grow, Lead Generation, Sales Process, Strategy
While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to inc...
9/5/2012
Award Programs, Best of the Best Awards, Human Resources and Organizational Development, Investment To Grow, Organization Development, Staffing
The Senior Living Management class at Washington State University focuses on preparing students for work in the senior living industry. Earning an ALF...
9/1/2012
Competitive Positioning, Featured Magazine Articles, Marketing Strategy, Sales Process, Senior Living Executive
Offering tangible value and communicating it with sophisticated simplicity puts you in position to command the appropriate price for your units.
7/16/2012
Brand Strategy, Branding, Competitive Positioning, Featured Magazine Articles, Senior Living Executive
Emerging niche communities target seniors in very distinctive groups–from faith group to hobbies to income level.
7/16/2012
Brand Strategy, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive
With 80 percent of leads lost over the phone, it’s time for sales professionals to rethink their strategies.
4/24/2012
Competitive Positioning, Growth Strategies, Investment To Grow
The Canadian senior living market is more developed than many other countries, but a lack of assisted living options offers opportunities for American...
1/18/2012
CEO, cheatsheet, Growth Strategies, Investment To Grow
Sharing its industry expertise, ALFA will be mentoring India’s first and only senior living association through a new partnership aimed at improving q...
1/1/2012
Accountable Care Organizations (ACO), Competitive Positioning, Featured Magazine Articles, Investment To Grow, Strategy
Should senior living providers look at accountable care organizations as safe bets or sure losers? ACO expert Erik Johnson attempts to answer that que...
11/15/2011
Investment To Grow
A riveting presentation at the ALFA Senior Living Leadership Forum explored the current state of the economy as it related to senior living. A newly r...
11/1/2011
Competitive Positioning, Featured Magazine Articles, Space Planning and Design
A look at the latest trends in senior living design, both in new construction and retrofit of existing communities.
10/4/2011
Award Programs, Best of the Best Awards, Investment To Grow, Professional Development
Growing Together, a Best of the Best Program to Spotlight created by Brookdale Senior Living, provides interactive language classes to employees, who ...
9/7/2011
Best of the Best Awards, Competitive Positioning, Financing Senior Living – Consumer Education, Investment To Grow, Marketing Strategy
The Orchards at Bartley Assisted Living’s all inclusive rate structure has improved customer satisfaction, simplified billing processes, and earned th...
7/1/2011
Business Planning, From the Ground Up, Investment To Grow, Land/Site Development
As construction of Carlton Senior Living's Elk Grove community moves forward, success depends on timing and careful coordination.
6/21/2011
Investment To Grow, Marketing Strategy, Strategy
Whether they are successful or not, third party partnerships can make or break a senior living business. In the current issue of the Assisted Living E...
5/1/2011
Competitive Positioning, Featured Magazine Articles, Growth Strategies, Investment To Grow
The annual list of the largest senior living providers, now expanded to include independent living and memory care as well as assisted living companie...
3/1/2011
Best of the Best Awards, Competitive Positioning, Featured Magazine Articles
ALFA 2011 Best of the Best winners set new best practices benchmarks, developing senior living programs worth emulating.
ALFA Tool Kits
Emergency Preparedness Tool Kit

Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?

ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.

Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.

EXECUTIVE Magazine
Senior Living Executive Magazine

The Senior Living Executive is ALFA’s monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The Senior Living Executive magazine is aimed at improving operational excellence and is a flagship publication for senior living executives.

Past editions of the Senior Living Executive are archived online for both ALFA members and non-members. If you are employed by a senior living provider, you may qualify for a FREE 12 month subscription of the Senior Living Executive magazine, delivered to your door!

POST Your Job Openings
Assisted Living professionals

Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.

As a value-add for posting to the Career Center, the jobs are also distributed to Simplyhired.com, Twitter icon Twitter, Facebook icon Facebook, Chapter and Affiliate sites, and most importantly, the official website of ALFA.

Learn more and post your job openings online.

ALFA Store
Assisted Living Store

Take advantage of the ALFA Store, your source for quality senior living reports, tool kits and publications addressing the most challenging issues facing senior living providers and operators.

The majority of the products in the ALFA Store are free to ALFA members

Visit the online ALFA Store.