The following articles are from the ALFA Update, case studies from Senior Living Executive, and audio files from ALFA's conference sessions. Growth strategy articles focus on ideas, best practices and solutions to problems related to marketing strategy, sales process, competitive positioning, and land/site development.
Best of the Best Awards, Brand Strategy, Choice, Marketing Strategy, Membership, Partnerships
It is a truism in the senior care sector that if you’ve seen one community, you’ve seen (just) one community, because there is such a wide range of ca...
ALFA Events, Brand Strategy, Branding, Business Planning, CEO, cheatsheet, Competitive Positioning, Consumer Intelligence, Engage, Executive Team Development, Growth Strategies, HR Systems & Processes, Marketing Strategy, Organizational Culture, President's Council, Senior Living Leadership Forum, Staffing & Performance, Strategy
More than 200 senior living executives gathered in New Orleans last week to address myriad issues facing their industry and their professional develop...
Best of the Best Awards, Brand Strategy, cheatsheet, Marketing Strategy, Sales Process
Emeritus Senior Living with partner Benicia, Calif.-based Fischer Group created the innovative “smart store.” As a national company that has grown par...
Best of the Best Awards, Brand Strategy, Branding, Business Planning, cheatsheet, Competitive Positioning, Growth Strategies, Lead Generation, Marketing Strategy, Sales Process, Strategy
ALFA’s Best of the Best Awards recognize innovative products, services and programs advancing excellence in senior living, including independent livin...
Brand Strategy, cheatsheet, Clinical Quality and Quality Care Delivery, Competitive Positioning, Consumer Intelligence, Senior Living Options, Strategy
Assisted living plays a crucial role in the lifecycle of many seniors, providing housing and care at a unique stage of life – but it is only one stage...
Competitive Positioning, Featured Magazine Articles, Investment To Grow, Lead Generation, Senior Living Executive, Strategy
Independent living and 55+ communities attract seniors traveling along the care continuum, offering either affordable or increasingly upscale options,...
cheatsheet, Competitive Positioning, Engage, Physical Plant, Property Management, Real Estate, Senior Living by Design, Senior Living Options
Responding to consumer and operational demand, providers plan for technology in the design phase. Share your innovations by entering the Senior Livin...
ALFA Conference & Expo, ALFA Events, Brand Strategy, Engage, Lead Generation, Marketing Strategy, Sales Process, Senior Living Industry Events
Inspire Passion. Lead Change. ALFA Conference & Expo early bird registration ends THIS WEEK. The Conference, May 19-22 in Phoenix, will welcome thousa...
Competitive Positioning, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
Five big trends dominating marketing and resident referral solutions for senior living
Brand Strategy, Branding, CEO, cheatsheet, Consumer Intelligence, Family Relations, Investment To Grow, Marketing Strategy, Partnerships, Social Media
Social media acceptance among seniors and their families has gone from a lukewarm embrace to a full-scale bear hug. As older Americans and their child...
Investment To Grow, Life Safety, Resident and Family Services, Resident Engagement, Science and Technology, Social Media, Value-Added Amenities and Services
Aging is often discussed in terms of problems such high healthcare costs, but there should be more talk of the longevity dividend such as the experien...
Brand Strategy, Competitive Positioning, Consumer Intelligence, Featured Magazine Articles, Growth Strategies, Investment To Grow, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive, Strategy
A strong sales and marketing team can give a solid senior living company a distinct competitive advantage. Beyond driving revenue, how you reward your...
Whether an operator is looking to snatch up a small operator or a small operator is looking to sell, consider what goes into setting that price.
Brand Strategy, Branding, Business, cheatsheet, Community Awareness and Education, Financing Senior Living – Consumer Education, Marketing Strategy, Resident and Family Services, Senior Living Options
ALFA’s brand-new guide covers a range of topics to help consumers make informed decisions about prospective assisted living communities. This 12-page ...
Business, cheatsheet, Competitive Positioning, Green Living, Health and Wellness, Physical Plant, Property Management, Strategy, Utilities
Senior living providers are realizing the environmental benefits of going green for their communities and their residents, and they’re doing it withou...
ALFA Conference & Expo, Business, CEO, cheatsheet, Competitive Positioning, Human Resources and Organizational Development, Strategy
ALFA 2013 Keynote speaker Jim Fitzgibbon knows a thing or two about hospitality. FitzGibbon brought his three-plus decades of experience in the hospit...
Award Programs, Best of the Best Awards, Branding, Business, Business Planning, cheatsheet, Competitive Positioning, Consumer Intelligence, Green Living, Physical Plant, Property Management
Named a Best of the Best Program to Spotlight, Benchmark Senior Living’s Bedford Falls-It’s a Wonderful Life program proves that going green is not on...
Brand Strategy, Branding, Business, cheatsheet, Competitive Positioning, Marketing Strategy
ALFA is proud to announce the upcoming launch of the ALFA Print Shop, a valuable new resource designed exclusively for ALFA member organizations. Reg...
Brand Strategy, Lead Generation, Marketing Strategy, PowerPoint Presentations, Sales Process
The constant momentum of evolving economic indicators, demographics, communications technology, and access to information will continue to have an eno...
Business, cheatsheet, Competitive Positioning, Employee Compensation, Human Resources, Human Resources and Organizational Development, Research
The 2013 ALFA Senior Living Compensation Survey is open to assisted living, independent living, skilled nursing care and convalescent care companies. ...
Brand Strategy, Executive Focus Group, Featured Magazine Articles, Growth Strategies, Investment To Grow, Senior Living Executive, Strategy
The visionaries behind six highly successful senior living companies share a common characteristic: compassion.
Brand Strategy, Business, Choice, Community Awareness and Education, Competitive Positioning, Growth Strategies, Marketing Strategy, Strategy
When people spend a significant portion of their adult years living a certain lifestyle, it’s no surprise they’d want to spend their twilight years in...
While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to inc...
Award Programs, Best of the Best Awards, Human Resources and Organizational Development, Investment To Grow, Organization Development, Staffing
The Senior Living Management class at Washington State University focuses on preparing students for work in the senior living industry. Earning an ALF...
Competitive Positioning, Featured Magazine Articles, Marketing Strategy, Sales Process, Senior Living Executive
Offering tangible value and communicating it with sophisticated simplicity puts you in position to command the appropriate price for your units.
Brand Strategy, Branding, Competitive Positioning, Featured Magazine Articles, Senior Living Executive
Emerging niche communities target seniors in very distinctive groups–from faith group to hobbies to income level.
Brand Strategy, Featured Magazine Articles, Lead Generation, Marketing Strategy, Sales Process, Senior Living Executive
With 80 percent of leads lost over the phone, it’s time for sales professionals to rethink their strategies.
Competitive Positioning, Growth Strategies, Investment To Grow
The Canadian senior living market is more developed than many other countries, but a lack of assisted living options offers opportunities for American...
CEO, cheatsheet, Growth Strategies, Investment To Grow
Sharing its industry expertise, ALFA will be mentoring India’s first and only senior living association through a new partnership aimed at improving q...
Accountable Care Organizations (ACO), Competitive Positioning, Featured Magazine Articles, Investment To Grow, Strategy
Should senior living providers look at accountable care organizations as safe bets or sure losers? ACO expert Erik Johnson attempts to answer that que...
ALFA Tool Kits
Each day you give peace of mind to your residents and their families. Now, how about some peace of mind for you and your staff?
ALFA's Emergency Preparedness Executive Tool Kit offers tips, templates and the information you need to prepare for issues of all types. It is great on its own or use it to enhance your existing plans.
Prepare today and enjoy the peace of mind that comes with having an emergency plan to turn to when it is needed most. Visit the ALFA Store now.
The Senior Living Executive is ALFA’s monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The Senior Living Executive magazine is aimed at improving operational excellence and is a flagship publication for senior living executives.
Past editions of the Senior Living Executive are archived online for both ALFA members and non-members. If you are employed by a senior living provider, you may qualify for a FREE 12 month subscription of the Senior Living Executive magazine, delivered to your door!
POST Your Job Openings
Target your recruiting efforts and reach qualified senior living professionals easily using the Senior Living Career Center. Search for individuals based on specific qualifications and create online resume agents to have eligible candidates emailed directly to you.
Learn more and post your job openings online.
Take advantage of the ALFA Store, your source for quality senior living reports, tool kits and publications addressing the most challenging issues facing senior living providers and operators.
The majority of the products in the ALFA Store are free to ALFA members
Visit the online ALFA Store.