Wednesday, May 16, 2012
General Session: The Art of Leadership and the Business of Social Change
9:00 - 10:30 AM (1.5 CEUs)
Location: Texas A&B
MacArthur Genius on a Mission to Change the World
The story about Bill Strickland’s community center in Pittsburgh has inspired business and political leaders around the world. Strickland, a three-time presidential appointee, recipient of the 1996 MacAuthur Genius Award and more than 15 honorary doctorates will open COMMUNITY 2012 with a powerful message about leadership that will challenge you to think differently about everything.
Strickland is the recipient of the 2011 Goi Peace Award and the 1996 MacArthur Genius Award. He was recently appointed by President Obama to serve on the White House Council for Community Solutions and he is a former member of the National Endowment for the Arts. "Bill Strickland is a genius," says former e-Bay president Jeff Skoll, "because he sees the inherent genius in everyone."
Bill Strickland is also the author of Make the Impossible Possible, a recipient of The White House's "Coming Up Taller" Award, and the founder of the Grammy-winning MCG Jazz, the most successful jazz subscription series in America.
Wednesday Concurrent Sessions | 10:45 AM – 12:00 PM
Unraveling Alzheimer’s Disease
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Texas C
Join one of the world’s leading experts on brain science for a tour de force session that will change the way you think about Alzheimer’s disease. Adam Gazzaley, MD, PhD will present a comprehensive overview of our current understanding of Alzheimer's disease including the latest breakthroughs in diagnosis and treatment. He will explore the changes that occur in the brains of senior living residents who live with this devastating disease and contrast it with alterations that take place during normal aging.
Dr. Gazzaley, MD, PhD is the director of The Neuroscience Imaging Center at the University of California, San Francisco (UCSF), Associate Professor of Neurology, Physiology and Psychiatry at UCSF. He is on the advisory board of Pfizer, Neruofocus, Neuroscouting LLC, Lifelong Living, Learning and Longetivity, Ram Capital, Foundation Ventures, AFAR’s National Scientific Advisory Council, and ElMindA Israel.
- Adam Gazzaley
, MD, PhD, Director of The Neuroscience Imaging Center at the University of California, San Francisco (UCSF), Associate Professor of Neurology, Physiology and Psychiatry at UCSF
Improving Reputation Management of Senior Living Through Social Media
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Texas D
Join this lively conversation about using social media platforms to tell the story of senior living. Senior living social media experts will share their best practices in a high-energy peer-to-peer format that will leave you with new tools that you can implement in your organization. Rethink how engaging consumers online can transform the public perception of senior living. Discuss how individual behaviors, internal processes, and organizational culture can impact your ability to create and sustain an effective social media strategy for your company.
Using Your Capital to Improve Operating Results
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Texas 5-6
Learn strategies to use your capital to trim significant labor savings and improve overall operational quality.
When Assisted Living and Public Policy Collide: The Future of Aging in Place
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Dallas 5-7
When is a resident no longer appropriate for assisted living? Are assisted living communities in 2012 what skilled nursing facilities were in the 1970s? Debate these important policy questions with the country’s most influential state regulators. McKnight’s Long Term Care News & Assisted Living Associate Editor John O’Connor will lead a powerful discussion about the intersection of public policy and senior living.
- Stephanie Handelson , Chief Operating Officer, Benchmark Senior Living
- John O’Connor , Editor, McKnight’s Long Term Care News & Assisted Living
- Dr. Carol Ahmed, Director of Survey Operations, Texas Dept. of Aging and Disability Services
- Otis Woods, Division Administrator, Wisconsin Dept. of Health Services
Stop Selling and Start Caring: Strategies to Overcome Sales Objections
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Texas 3
Learn why 70-80% of deals are lost over the phone, and why the most common objections that prospects give us are not the real reasons for not selecting your community. Walk away with five tactics that can be implemented into your sales process to see immediate positive results.
Understand why you aren’t you closing as many deals as your competitors. People buy on emotions, yet the majority of us sell to the logic. The solution is to stop worrying about the "money" side of the sell and focus on the prospect. If you genuinely care about helping the prospect, the "sell" will take care of itself.
This book combines Mike Miller’s Selling at Combat Speed sales system with years of experience in the senior living industry to deliver a total and comprehensive solution to the sales challenges experienced in senior living communities on a daily basis.
Analyzing the Senior Living Labor Market
10:45 AM - 12:00 PM (1.25 CEUs)
Location: Texas 3
Are you having trouble finding relevant competitive compensation data and making sense of it? A leading senior living compensation expert will discuss how current economic factors interplay with the challenges involved in accurately measuring labor markets.
Finding relevant and reliable competitive compensation data, and making sense of it, is challenging enough in a healthy economy. Doing so under the conditions imposed by the sluggish current economy is tougher still. This presentation takes a careful look at economic factors and considers what to expect going forward, and how these factors interplay with the eternal rigors involved in accurately capturing and measuring labor markets, and how this applies particularly to the senior living industry.
- Pam Engle, Vice President of Benefits and Compensation, Emeritus Senior Living
- Allen Nickerson , Vice President, Human Resources, Carlton Senior Living
- Steve Treder , VP Strategic Development, Western Management Group
Wednesday Concurrent Sessions | 3:30 PM – 4:30 PM
The Aging Brain: Crossroads of Attention and Memory
3:30 - 4:30 PM (1 CEU)
Location: Texas C
Adam Gazzaley takes us on a tour of the changes that occur in our brains as we age, and the impact this has on cognitive function. He makes understandable state-of-the-art scientific tools that are now available to study the functioning human brain, and couples this with interactive examples from his own research that explores attention and memory mechanisms. He presents recent discoveries from his lab that demonstrates the consequences of a failure to filter distraction on memory deficits in senior living residents.
Dr. Gazzaley, MD, PhD is the director of The Neuroscience Imaging Center at the University of California, San Francisco (UCSF), Associate Professor of Neurology, Physiology and Psychiatry at UCSF. He is on the advisory board of Pfizer, Neruofocus, Neuroscouting LLC, Lifelong Living, Learning and Longetivity, Ram Capital, Foundation Ventures, AFAR’s National Scientific Advisory Council, and ElMindA Israel.
- Adam Gazzaley , MD, Ph.D. is the Director of The Neuroscience Imaging Center at the University of California, San Francisco (UCSF) and Associate Professor of Neurology, Physiology and Psychiatry at UCSF.
Peer to Peer: The Rise of the Food Network and its Effect on Residents' Dining Expectations
3:30 - 4:30 PM (1 CEU)
Location: Texas D
Resident satisfaction with dining service is critical to the resident experience in senior living. This highly interactive session will tackle the issues that keep us up at night and address the latest innovations in senior living dining.
- Guy Hemond , Vice President, Culinary & Dining Experience, Benchmark Senior Living
- Steve Sacco, Senior Divisional Director of Dining Services, Emeritus Senior Living, Northeast Division
- Stephen Kennery, Senior Vice President - Professional Services, Carlton Senior Living
- Shawn Stanchfield, Director of Dining Service, Vintage Senior Living
Recruiting the Next Generation of Leaders in Senior Living
3:30 - 4:30 PM (1 CEU)
Location: Dallas 5-7
A panel of senior living executives will explain why their relationship with a major university should be a model for training and developing the next generation of senior living executives.
- Morei Lingle , Senior Vice President Administration, Merrill Gardens
- Jerry Meyer , President & COO, Áegis Living
- Nancy Swanger, Ph.D. , Director, School of Hospitality Business Management, W. Terry Umbreit Distinguished Professor, Washington State University
- Melanie Werdel, Executive Vice President, Administration, Emeritus Senior Living
- Judy Marczewski, Partner & CFO, LeisureCare
Integrating Assisted Living and Local Health Care Systems
3:30 - 4:30 PM (1 CEU)
Location: Texas 1-2
Learn how the hospital readmit penalty program will change health care delivery and impact the senior living industry. Senior living operators will discuss innovative programs to create synergies between assisted living and local health care systems.
Creating Synergy Between Assisted Living & Rehabilitation Providers
3:30 - 4:30 PM (1 CEU)
Location: Texas 3
A top-flight panel of leading senior living executives will discuss the synergy between senior living and rehab and their experiences integrating them into their business.
- Jon DeLuca , President & CEO, Senior Lifestyle Corp.
- Stephanie Handelson, President & COO, Benchmark Senior Living
- Dan Hirschfeld , President, Genesis Rehab
- Mike Reitz, Chief Operating Officer, Genesis Healthcare
Recruiting for Sales Talent and Compensating for Performance Results
3:30 - 4:30 PM (1 CEU)
Location: Texas 5-6
Learn how to reinvent the way you attract, interview and compensate sales talent. Once hired, understand what it takes to get sales results and keep top producers loyal.
- Traci Bild , President & Founder, Bild & Co.
- Teri Marinko , Senior Vice President of Sales and Marketing, Benchmark Senior Living
- Jim Pusateri , Senior Vice President, Sales, Brookdale Senior Living
Wednesday Concurrent Sessions | 4:45 PM – 6:15 PM
In Their Own Words: The Decision Criteria of Senior Living Customers in the New Economy
Sponsored by Care.com
4:45 - 6:15 PM (1.5 CEUs)
Location: Texas C
Back by popular demand - Dr. Wylde returns with a unique multimedia presentation that includes her interviews with residents, families, and potential residents about their recent experiences deciding to move – or not to move – to a senior living residence. Join this in depth look at the issues impacting the decision to move. Aligned with recent research, these personal accounts highlight the critical issues senior living executives and sales teams must know about today’s customers and their families.
Clinical and Business Solutions for Managing Rising Resident Acuity
4:45 - 6:15 PM (1.5 CEUs)
Location: Texas D
Today, the Medical Necessity of fundamental rehabilitative care is under scrutiny, limiting beneficiary access to optimal care. In order to meet rising residents’ acuity and special needs, innovative solutions must be considered and a profound cultural change in our typical ideals must occur. This session will discuss the increasing clinical complexity of our residents and resulting challenges facing the healthcare team.
Evidence validates the efficacy of physical activity and skilled rehabilitation interventions to reduce the deleterious effects of chronic conditions on resident function, however few have assertively capitalized and implemented such evidence based programs. Cost effective financial and clinical solutions which focus on improving resident quality of life and well-being will be discussed.
The Secret to Success (Really): Performance Management
4:45 - 6:15 PM (1.5 CEUs)
Location: Texas 1-2
This fun and informative session will surely change the way you manage your teams and hold them accountable for providing outstanding resident care.
- Beth Burbage, Vice President Organizational Development, Silverado Senior Living
Globalization of Senior Living: Discussing the Future of Senior Housing in India
4:45 - 6:15 PM (1.5 CEUs)
Location: Dallas 5-7
Understand how the global emergence of the US senior living model is revolutionizing the way people age around the world. An international panel of operators will specifically focus on the future of senior housing in India.
- Monsoor Dalal , Founder, Association Senior Living India, Chairman, Oasis Senior Commune-India
- Abdulla Kagalwalla, COO/CFO, Right Click Software
- Ananda Padmanahan , Covai Property Centre
- Colonel Achal Sridharan , Managing Director, Covai Property Centre
- Steven Vick , President & CEO, Signature Senior Living
- Nitin Potdar, Partner, J.Sagar Associates | Mumbai
Implementing Complementary Sales and Marketing Processes that Increase Census
4:45 - 6:15 PM (1.5 CEUs)
Location: Dallas 5-6
Learn how to maximize your investment in both sales and marketing by leveraging the best of both to achieve your optimum occupancy goals.
- Jeanine Aspen, President & Operating Manager, DEI Central
- Robin Craig , MarketVue, Jeanine Aspen, DEI
Thursday, May 17, 2012
Thursday General Session | 9:00 AM – 10:30 AM
General Session: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage
Best-selling Author and World Renowned Expert on Business Trends and New Market Opportunities
9:00 - 10:30 AM (1.5 CEUs)
Location: Texas A&B
True innovation is a realignment of the way that leaders think about business structure and organizational design. Peter Sheahan reveals that in order to find new opportunity and increase competitive advantage, organizations must look at their business and industry in a new way. Whether the answer is a change in supply chain, a transition in commission structure, or an internal campaign for positive behavioral change, Sheahan examines the ways organizations must change with the demands of the new marketplace. Using industry-specific examples, Sheahan will challenge you to think differently to create mind-blowing success.
Peter Sheahan is recognized internationally as a leading business thinker and has advised executives and leaders for clients that include Google, Goldman Sachs, Hilton Hotels, Harley Davidson and GlaxoSmithKline. A native of Australia, Sheahan quickly progressed from a trainee accountant to general manager of a $10 million hotel business and has since established himself as a highly successful entrepreneur. In addition to his world-renowned thought leadership practice, Peter is also the founder and CEO of ChangeLabs where he applies his passion about creating behavioral change around social causes. ChangeLabs specializes in large-scale social change projects for clients such as Apple and IBM and developed and still delivers the largest face-to-face youth financial literacy program in the world. In 2003 Peter was named “Young Entrepreneur of the Year”.
Thursday Concurrent Sessions | 3:15 PM – 4:15 PM
Funding for the Future: Debt, Equity and Lease Options for Senior Housing Operators
3:15 - 4:15 PM (1 CEU)
Location: Dallas 5-7
Where do operators find capital? A panel of top experts will discuss how to grow and recapitalize even in a debt-constrained environment. This panel will examine operations and financing alternatives still available to operators and describe how they intend to deploy capital during 2012 and 2013.
- Kristen Ahrens , Senior Vice President, GE Capital, Healthcare Financial Services
- Stephanie Anderson , Chief Acquisitions Officer - Senior Housing, Health Care REIT
- Melissa Hilton , Vice President, CSH Investments
- Kathy Sweeney , Principal, Great Point Investors LLC
- Carolyn Nazdin, Vice President, KeyBank Real Estate Capital Markets
Translating Research to Practice: Implementing Comprehensive Fall Risk Management Across the Care Continuum
3:15 - 4:15 PM (1 CEU)
Location: Texas 5-6
Discuss the implementation of an evidence based fall risk management initiative in a CCRC. Learn how one company integrated research into practice and developed an evidence-based program to minimize resident falls.
- Alice Bell PT, DPT, GCS, Vice President, Clinical Services, Genesis HealthCare
- Jennifer Sidelinker, Clinical Specialist in Physical Therapy, Genesis Rehab
Developing Strategies to Overcome Business Challenges: A Case Study Approach (Part 1)
3:15 - 4:15 PM (1 CEU)
Location: Texas D
Learn from a diverse group of senior living executives and engage in high-level strategic thinking in a business school style case study review. This peer-to-peer session will challenge you to develop a plan to turnaround a struggling senior living community. Participants will review a situational analysis and work together in teams to build a community turnaround plan.
In Part 1, participants will get an overview of the case and hear various faculty perspectives on key issues and priorities. In Part 2, participants will determine the strategic solutions for operations - clinical, food service, staffing, training, IT and overall operating expenses, as well as the strategies for positioning the community more effectively - unit configurations, pricing, and marketing.
- Aaron D’Costa , Chief Business Development Officer, Pathway Senior Living
Transitioning to Electronic Medication Administration Records
3:15 - 4:15 PM (1 CEU)
Location: Texas 1-2
Increased use of electronic data will improve the quality of care and ultimately lower costs. Discuss the process of transitioning assisted living communities from paper MARs to e-MAR systems. Learn what others have done, what they would do differently and what they would do again.
- Carolyn Dibert, RN, Director of Clinical Services, Country Meadows Retirement Communities
- Bill Southerland, Director, Senior Housing, Yardi
- James Southerland, Regional Sales Executive, Yardi
Preparing Senior Living Providers for a New Operating Environment
3:15 - 4:15 PM (1 CEU)
Location: Texas C
The complexity and pace of change in the healthcare world will bring opportunities to some providers and pose significant threats to others. By discussing the high level trends of health reform and their implications on aging services, organizations can derive some key strategies that will better position them for success in the future operating environment.
Thursday Concurrent Sessions | 4:30 PM – 6:00 PM
Ignite Brilliance in Your Leadership
4:30 - 6:00 PM (1.5 CEUs)
Location: Texas C
Become the Spark that Ignites Brilliance throughout your Organization
Leadership happens one conversation at a time. You are responsible for the quality of that conversation. What questions should you be asking to drive higher performance, productivity and innovation? How can you as a leader be a catalyst for igniting brilliance in your team and create unprecedented competitive advantages as well as profits?
LEED and the Future of Green Building in the Seniors Housing Industry
4:30 - 6:00 PM (1.5 CEUs)
Location: Dallas 5-7
Understand the US Green Building Council building rating system "LEED for Healthcare" and its use in assisted living communities. This session will give an overview of the LEED system and its benefits including health implications to residents, increased efficiency for owners and positive affect on the environment.
- Jeffrey Beeden , Division Manager, Becht Engineering BT, Inc.
- Steve Heaney, Vice President, Operations, Brandywine Senior Living
- George T. Wilson , AIA LEED AP, Principal, Meyer Architects
Strategies for Managing Risk in Senior Living
4:30 - 6:00 PM (1.5 CEUs)
Location: Texas 1-2
Discuss six aspects of risk and determine how this knowledge can be used to improve resident quality of life and care. Additionally, you will learn staff engagement that you can use to mitigate risk and improve quality in your communities.
- Ray Miller, Director of Risk and Safety Solutions, Direct Supply
- Daniel Schwartz , COO, Addus HealthCare
- Connie Hitchcock, Vice President of Quality Services & Risk Management, Emeritus Senior Living
- Brant Watson , Vice President, Heffernan Insurance Group
- Joel Goldman, Managing Partner, Hansen Bridgett LLP
Developing Strategies to Overcome Business Challenges: A Case Study Approach (Part II)
4:30 - 6:00 PM (1.5 CEUs)
Location: Texas D
Learn from a diverse group of senior living executives and engage in high-level strategic thinking in a business school style case study review. This peer-to-peer session will challenge you to develop a plan to turnaround a struggling senior living community. Participants will review a situational analysis and work together in teams to build a community turnaround plan.
In Part 1, participants will get an overview of the case and hear various faculty perspectives on key issues and priorities. In Part 2, participants will determine the strategic solutions for operations - clinical, food service, staffing, training, IT and overall operating expenses, as well as the strategies for positioning the community more effectively - unit configurations, pricing, and marketing.
- Aaron D’Costa , Chief Business Development Officer, Pathway Senior Living
Friday, May 18, 2012
Friday Concurrent Sessions | 8:30 AM – 10:00 AM
Housing Market Fundamentals and Trends in Senior Housing
8:30 - 10:00 AM (1.5 CEUs)
Location: Texas C
Obtain the latest information regarding occupancy, rents, rent growth, supply and demand for seniors housing and care properties. This session will provide an empirical view on how seniors housing properties are performing across the nation’s largest 100 markets. Participants will be provided a detailed look into how seniors housing properties have been performing relative to emerging economic shifts and relative to other asset types. Learn which markets are poised for growth in 2012 and 2013. Panelists will also provide relevant benchmarks from which operators can compare their performance, as well as provide insights ino the comparative performance of different property types and combinations; freestanding IL, IL/AL, AL/Memory Care and Freestanding Memory Care.
- Michael Hargrave , Vice President, National Investment Center for the Seniors Housing & Care Industry (NIC)
The Role of Senior Living Operators in Resident End of Life Choices
8:30 - 10:00 AM (1.5 CEUs)
Location: Texas D
Honoring resident end of life choices can be one of the most difficult and rewarding responsibilities for senior living providers. Challenges and concerns involve liability issues, concerns of negligence and potential citations from state regulatory agencies. This session will explore the challenges and concerns faced by providers and identify best practices for helping residents die with dignity.
- Barbara Combs Lee , President, Compassion and Choices Association
- Lori Loucks , Director of Policies and Procedures Integration, Emeritus Senior Living
- Michael R. Crowe, Partner, Brown McCarroll, LLP
- Robert D. Enloe, VP of Operational And Clinical Development and Training, Signature Solutions
Managing Employee Risk and Controlling Workers' Comp Costs
8:30 - 10:00 AM (1.5 CEUs)
Location: Texas 1-2
Learn how to effectively address workers compensation cost drivers. Understand the state of workers compensation for the senior living industry from a cost perspective, operationally and a how providers are containing costs and managing this high exposure area. A panel of senior living provider risk managers will give their experiences on what works, how their programs are operationalized and what they see for the future.
- John Anderson , D.O., Senior VP, Concentra
- Scott Bertulis , Senior Risk Consultant, Willis Senior Living Practice Group
- Cailtin Franklin , Director, Safety and Workers Compensation, Brookdale Senior Living
- David Hobbs , Senior VP, Elmcroft Senior Living
General Session: The Future of the Senior Housing Industry: Discussion With Industry Leaders
10:15 - 11:30 AM (1.25 CEUs)
Location: Texas A&B
A panel of senior living thought leaders will reflect on the state of the industry and give insights into the future.
- Chuck Herman, EVP and Chief Investment Officer, Health Care REIT
- Paul Donaldson, AIA, LEED AP, Principal, Perkins Will
- Judd Harper, Senior COO, Arbor Terrace Senior Living
- Pat Mulloy , CEO, Elmcroft Senior Living
- Patricia Will , CEO, Belmont Village Senior Living
- Stephanie Handelson, President & COO, Benchmark Senior Living
"This is considered a preliminary program. ALFA reserves the right to adjust the program without notice. The final program will be available in April and marked as such." 
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