Ageism is a form of discrimination and prejudice, particularly experienced by seniors. Most seniors are mentally and physically active regardless of age with a great deal to contribute. However, societal norms marginalize seniors, treat them with disrespect, make them feel unwelcome and otherwise generalize as if they were all the same.
Ageism robs seniors of choice, indendence, dignity and negatiely impacts their quality of life. ALFA seeks to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. ALFA aligns and supports programs that break traditional notions of aging. In 2011, the 2011 Short Film Competition, the Senior Living Art Showcase and a Partnership with the Age of Champions documentary underscored our commitment to speaking out against ageism.
2012 Initiatives Against AgeismSociety’s views toward aging have come a long way as the average age of the population increases, but not far enough. Paternalistic and condescending attitudes about seniors still prevail in many places and result in ageism and elder abuse. ALFA, representing senior living providers and the seniors and families they serve, is a leading voice in the fight against ageism in America. ALFA’s goal is to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. In 2012, ALFA will continue identifying opportunities to throw ageist prejudices on their head.
Ageism in the News
Negative age-based stereotypes have become a major issue in the United States, and ageism will become and even bigger issue as the number of older adu...
Active & Engaged Seniors, Ageism, Community Awareness and Education, Public Policy, Resident Engagement
Each year since 1963, May has been a month to appreciate and celebrate the vitality and aspirations of older adults and their contributions to our com...
Ageism, Business, Community Awareness and Education, Elder Abuse, Human Resources, Human Resources and Organizational Development, Organizational Culture, Professional Development, Reports, Research, Staffing & Performance
Seniors face negative age-based stereotypes in a variety of settings, and the workplace is an area where ageist views can negatively impact older adul...
Ageism, Clinical Quality and Quality Care Delivery, Community Awareness and Education, Disabilities, Health and Wellness, Reports, Research
New research finds that seniors who view aging positively are much more likely to recover from disabilities that limit their ability to perform activi...
The General Accountability Office, the investigative arm of the U.S. Congress, issued a report late last week exploring elder abuse in the United Stat...
A new study finds that whether or not seniors are viewed as “old” is often determined by whether they adhere to stereotypical habits of older adults. ...
The over 60 population will reach one billion within the next ten years according to a new report highlighting the aging of societies around the world...
Ageism, Job Seekers
Research shows that the number one reason a new hire doesn’t work out isn’t that they can’t do the work. It’s that they don’t fit it. Their values and...
Active & Engaged Seniors, Ageism
Host a screening of the new documentary Age of Champions to battle misconceptions about aging and inspire those around you. This film tells the uplift...
ALFA President & CEO Richard Grimes discusses the importance of language and terminology to the future of the senior living business.
What do college football, beauty pageants, and autobiography literature all have in common? They are all being taken on by your not so typical, but mo...
ALEXANDRIA, Va. – October 12, 2011 — ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, is partnering wit...
ALFA is offering its members the opportunity to host a screening of the PBS documentary Age of Champions, an uplifting story about a group of athletes...
ALEXANDRIA, Va. – April 6, 2011 -- The Assisted Living Federation of America (ALFA) today announced that ‘Mind the Gap,’ a short film demonstrating s...
Mrs. Davidson from the memory care floor wouldn’t sit down. The caregiver raised her voice and attracted the attention of the medication aide in the h...
By submitting an original short film about ageism to ALFA’s short film competition, you could win $10,000 and a free trip to Orlando …
Credited with coining the term “ageism,” the late Dr. Robert Butler was a stalwart advocate of seniors’ quality of life. Butler was the first director...
In 1969, Dr. Robert Butler coins the term “ageism” to describe the stereotypical and negative bias against older adults.
The nation’s leading senior living organization reached out to producers of Saturday Night Live, in anticipation of actress Betty White’s appearance a...
Alexandria, Va. March 5, 2010 –A leading senior living organization is calling upon the producers of NBC’s Saturday Night Live to use comedian Betty W...
The fastest growing demographic are those over 85-years old-and most are as vibrant and active as Betty White. Yet, these elderly seniors are often po...
Maybe you've lost your job. Maybe you're just worried about it. Or you just feel subtle pressure to step aside and let the young people move on up. Ca...
SVP of Public Policy
Senior Director of Government Relations
ALFA’s Core Principles, promulgated and approved by the ALFA's Board of Directors, are used to guide ALFA’s efforts in shaping public policy. These principles encourage consumer choice, quality care and accessibility for all Americans needing assistance with long-term care.
SAVE THE DATE for the ALFA Advocacy Fly-In, September 17-18, 2013, in Washington, D.C.
The ALFA Advocacy Fly-In is the premier public policy event for ALFA. Open to ALFA members only, this two day event brings together top advocates from across the country to Washington, DC to advocate for the principles of choice, independence, and quality of life for seniors.
Advocacy never ends. It is a constant endeavor. And your presence in these meetings is paramount to our advocacy efforts. You are the voice of senior living. You are the most effective advocates in the best interests of resident-centered care. Become an advocate!
QUESTIONS to Ask
Certain situations and signs may indicate it might be time to consider alternative living arrangements. Generally speaking, families and seniors begin to consider alternatives when it becomes difficult for the elderly family member to carry on important activities of daily living without significant support and assistance from others.
Whether your needs are immediate or long-term, planning for senior living can seem daunting. Making the Right Choice Involves asking the right questions. Learn more about what to ask when considering senior living.