Ageism is a form of discrimination and prejudice, particularly experienced by seniors. Most seniors are mentally and physically active regardless of age with a great deal to contribute. However, societal norms marginalize seniors, treat them with disrespect, make them feel unwelcome and otherwise generalize as if they were all the same.
Ageism robs seniors of choice, independence, dignity and negatively impacts their quality of life. ALFA seeks to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. ALFA aligns and supports programs that break traditional notions of aging. In 2011, the 2011 Short Film Competition, the Senior Living Art Showcase and a partnership with the Age of Champions documentary underscored our commitment to speaking out against ageism. In 2012, the 2012 Short Film Competition and the 2012 Senior Living Art Showcase continued ALFA's efforts to combat negative age-based stereotypes.
Annual Initiatives Against AgeismSociety’s views toward aging have come a long way as the average age of the population increases, but not far enough. Paternalistic and condescending attitudes about seniors still prevail in many places and result in ageism and elder abuse. ALFA, representing senior living providers and the seniors and families they serve, is a leading voice in the fight against ageism in America. ALFA’s goal is to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. In 2015, ALFA will continue identifying opportunities to throw ageist prejudices on their head.
Ageism in the News
Ageism, Career Resources, Job Seekers, Professional Development, Recruiters
“We need someone with a higher energy level,” is one coded way of an employer saying: “I won’t hire you because you are too old.” There are many more ...
Communities and advocates for older adults from around the globe participated in World Elder Abuse Awareness Day June 15 to increase awareness of the ...
Assisted living communities, residents and their loved ones can learn from a new bulletin on financial planning for the future, especially for older a...
The average American is now spending about 20 years in retirement, noted Consumer Finance Protection Board Director Richard Cordray in remarks at a Wh...
Active & Engaged Seniors, Ageism, ALFA Conference & Expo
ALFA has begun its fifth annual call for short films on ageism. Many older adults are mentally and physically active well into their 80s and 90s an...
ALFA recently submitted a statement for the record related to a hearing on financial exploitation of seniors before a U.S. Senate committee, outlining...
Ageism, cheatsheet, Family Relations
Lights, camera, action! ALFA has begun its fifth annual call for short films on ageism. Many older adults are mentally and physically active well i...
Ageism, Family Relations
The Administration for Community Living has unveiled its theme for Older Americans Month this May - “Get Into the Act.” The annual event recognize...
It’s now open season for people seeking to switch health coverage plans and that means watch out for scams, says the Federal Trade Commission. The ...
The Administration for Community Living is reorganizing, including expanding the Office of Elder Rights to become the Office of Elder Justice and Adul...
Stories and news about Ebola are omnipresent today and whenever there’s a health scare in the headlines, scammers are sure to follow close behind.
October is Domestic Violence Awareness Month in the United States and while nearly half of domestic violence victims first experience it between the a...
The U.S. Justice Department has published an online resource to report elder abuse, the Elder Justice website.
The Federal Trade Commission’s Consumer Protection Bureau is launching in early September a campaign designed to spur older Americans and their social...
In the last fiscal year, the United States Postal Inspection Service obtained more than 400 arrests and 410 convictions nationwide, and most of those ...
The U.S Health and Human Services Department’s Office of Inspector General operates a hotline accepting tips and complaints from healthcare profession...
Active & Engaged Seniors, Ageism, Disabilities, Health and Wellness, Memory Care Best Practices and Research
It was a man named Henry, confined to a wheelchair, slumping and inactive that changed Michael Rossato-Bennett’s life, and in turn the lives of many o...
The IRS released a warning this week about phone scams after receiving numerous complaints from taxpayers who have received unsolicited calls from ind...
Democratic Reps. Gerald Connolly of Virginia and Matt Cartwright of Pennsylvania in a recent opinion piece made a push for legislation they introduced...
Anti elder abuse advocates released a new framework this week for addressing challenges to elder abuse prevention and prosecution.
Ageism, cheatsheet, Disabilities, Elder Abuse, Health and Wellness, Managed Risk, Policy in the States
Minnesota Gov. Mark Dayton has signed into law new measures revising the state’s system for criminal background checks and makes significant changes f...
ALFA will be hosting a webinar this month featuring the Consumer Financial Protection Bureau to discuss how to protect older Americans from financial ...
Federal, state and local government agencies, private health care and social service providers along with academia all lack basic information about el...
AARP volunteers across the nation are flocking to Capitol Hill this week with a mission to fight ageism and to encourage Congress to pass a bill chang...
There are many faces of elder abuse and ALFA encourages senior living communities to raise even more awareness of this devastating issue throughout Ju...
The Senate Special Committee on Aging took a look at the perils of the precious metals market in a recent hearing, examining how scammers target the n...
The Senate Special Committee on Aging is investigating whether consumers are being misled by deceptive sweepstakes promotions from Publishers Clearing...
May is Older Americans Month recognizing older Americans for their contributions and to provide them with information to help them stay healthy and ac...
Ageism, cheatsheet, Consumer Intelligence, Facts and Figures, Growth Strategies, Human Resources, Reports, Staffing
The United States is ill prepared to meet current and future workforce needs for its aging adult population, according to the Eldercare Workforce Alli...
Ageism, Facts and Figures, Hearings
The Senate Special Committee on Aging held a joint hearing with the Small Business and Entrepreneurship Committee focusing on entrepreneurism and olde...
SVP of Public Policy
Paul Williams, CAE, IOM
Vice President of Credentialing & Certification Programs
ALFA’s Core Principles, promulgated and approved by the ALFA's Board of Directors, are used to guide ALFA’s efforts in shaping public policy. These principles encourage consumer choice, quality care and accessibility for all Americans needing assistance with long-term care.
ALFA 2015: The Senior Living Executive Conference
ALFA 2015: The Senior Living Executive Conference (May 4-7, 2015) welcomed 2,600 senior living professionals to Tampa, FL from around the world for four days of executive education, networking, problem solving and idea development. View materials from ALFA 2015.
QUESTIONS to Ask
Certain situations and signs may indicate it might be time to consider alternative living arrangements. Generally speaking, families and seniors begin to consider alternatives when it becomes difficult for the elderly family member to carry on important activities of daily living without significant support and assistance from others.
Whether your needs are immediate or long-term, planning for senior living can seem daunting. Making the Right Choice Involves asking the right questions. Learn more about what to ask when considering senior living.
The landscape of senior living is changing, and we'd like your voice to be a part of the discussions shaping the future of the industry. With new programs, a new focus, and new membership tiers, there is an opportunity for every company to contribute to our collective efforts. View ALFA membership benefits.