Ageism is a form of discrimination and prejudice, particularly experienced by seniors. Most seniors are mentally and physically active regardless of age with a great deal to contribute. However, societal norms marginalize seniors, treat them with disrespect, make them feel unwelcome and otherwise generalize as if they were all the same.
Ageism robs seniors of choice, independence, dignity and negatively impacts their quality of life. ALFA seeks to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. ALFA aligns and supports programs that break traditional notions of aging. In 2011, the 2011 Short Film Competition, the Senior Living Art Showcase and a partnership with the Age of Champions documentary underscored our commitment to speaking out against ageism. In 2012, the 2012 Short Film Competition and the 2012 Senior Living Art Showcase continued ALFA's efforts to combat negative age-based stereotypes.
2013 Initiatives Against AgeismSociety’s views toward aging have come a long way as the average age of the population increases, but not far enough. Paternalistic and condescending attitudes about seniors still prevail in many places and result in ageism and elder abuse. ALFA, representing senior living providers and the seniors and families they serve, is a leading voice in the fight against ageism in America. ALFA’s goal is to illuminate discriminatory practices that adversely affect seniors’ lives, illuminate prejudicial attitudes toward the aging process, and institutional practices that perpetuate stereotypes about seniors. In 2013, ALFA will continue identifying opportunities to throw ageist prejudices on their head.
Ageism in the News
A group of federal regulatory bodies has issued a new set of guidelines to help curb financial exploitation of older adults by allowing financial inst...
Ageism, Consumer Intelligence, Facts and Figures, Reports, Research, Resident and Family Services
A new survey reveals the financial impact the Great Recession has had on the Baby Boomer generation. 47 percent of working adults surveyed said they n...
Ageism, Community Awareness and Education, Health and Wellness, Memory Care Best Practices and Research, Memory Care Education, Reports, Research
A new study has found that although the ability to learn naturally decreases with age, experience accumulated over a lifetime allows most older adults...
ALFA’s elder abuse awareness efforts bring much-needed attention and education to a troubling issue. Under the banner “Older Is Wiser,” ALFA engaged i...
California Governor Jerry Brown recently signed Assembly Bill 381, which allows courts to award attorney’s fees and costs to seniors who have been vic...
Accessiblity Issues, Ageism, Clinical Quality and Quality Care Delivery, Community Awareness and Education, Facts and Figures, Health and Wellness, Memory Care Best Practices and Research, Memory Care Education, Reports, Research
A new report released by the Alzheimer’s Society has revealed that many older adults with dementia are increasingly feeling isolated from the rest of ...
Active & Engaged Seniors, Ageism, Clinical Quality and Quality Care Delivery, Community Awareness and Education, End of Life, Facts and Figures, Health and Wellness, Memory Care Best Practices and Research, Memory Care Education, Reports, Research
A large Danish study of nonagenarians finds that people born in 1915 not only lived longer than those born a decade earlier, but they also retained a ...
Those who work in care settings, have a unique opportunity to pick up on cues, elder advocates say, in the detection of abuse cases, with the Assisted...
Active & Engaged Seniors, Ageism, Community Awareness and Education, Core Principles, Elder Abuse, Family Relations, Resident and Family Services, Resident Engagement
In honor of World Elder Abuse Awareness Day, Emeritus at Lake Ridge fought ageism by showcasing examples of the variety of skills and talents that mak...
Ageism, Clinical Quality and Quality Care Delivery, Community Awareness and Education, Elder Abuse, Federal Agency Activity, Health and Wellness, Memory Care Best Practices and Research, Memory Care Education
The Advisory Council on Alzheimer's Research, Care, and Services has released an updated version of its National Plan to Address Alzheimer's Disease. ...
Negative age-based stereotypes have become a major issue in the United States, and ageism will become and even bigger issue as the number of older adu...
Active & Engaged Seniors, Ageism, Community Awareness and Education, Public Policy, Resident Engagement
Each year since 1963, May has been a month to appreciate and celebrate the vitality and aspirations of older adults and their contributions to our com...
Ageism, Business, Community Awareness and Education, Elder Abuse, Human Resources, Human Resources and Organizational Development, Organizational Culture, Professional Development, Reports, Research, Staffing & Performance
Seniors face negative age-based stereotypes in a variety of settings, and the workplace is an area where ageist views can negatively impact older adul...
Ageism, Clinical Quality and Quality Care Delivery, Community Awareness and Education, Disabilities, Health and Wellness, Reports, Research
New research finds that seniors who view aging positively are much more likely to recover from disabilities that limit their ability to perform activi...
The General Accountability Office, the investigative arm of the U.S. Congress, issued a report late last week exploring elder abuse in the United Stat...
A new study finds that whether or not seniors are viewed as “old” is often determined by whether they adhere to stereotypical habits of older adults. ...
The over 60 population will reach one billion within the next ten years according to a new report highlighting the aging of societies around the world...
Ageism, Job Seekers
Research shows that the number one reason a new hire doesn’t work out isn’t that they can’t do the work. It’s that they don’t fit it. Their values and...
Active & Engaged Seniors, Ageism
Host a screening of the new documentary Age of Champions to battle misconceptions about aging and inspire those around you. This film tells the uplift...
ALFA President & CEO Richard Grimes discusses the importance of language and terminology to the future of the senior living business.
What do college football, beauty pageants, and autobiography literature all have in common? They are all being taken on by your not so typical, but mo...
ALEXANDRIA, Va. – October 12, 2011 — ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, is partnering wit...
ALFA is offering its members the opportunity to host a screening of the PBS documentary Age of Champions, an uplifting story about a group of athletes...
ALEXANDRIA, Va. – April 6, 2011 -- The Assisted Living Federation of America (ALFA) today announced that ‘Mind the Gap,’ a short film demonstrating s...
Mrs. Davidson from the memory care floor wouldn’t sit down. The caregiver raised her voice and attracted the attention of the medication aide in the h...
By submitting an original short film about ageism to ALFA’s short film competition, you could win $10,000 and a free trip to Orlando …
Credited with coining the term “ageism,” the late Dr. Robert Butler was a stalwart advocate of seniors’ quality of life. Butler was the first director...
In 1969, Dr. Robert Butler coins the term “ageism” to describe the stereotypical and negative bias against older adults.
The nation’s leading senior living organization reached out to producers of Saturday Night Live, in anticipation of actress Betty White’s appearance a...
SVP of Public Policy
Senior Director of Government Relations
ALFA’s Core Principles, promulgated and approved by the ALFA's Board of Directors, are used to guide ALFA’s efforts in shaping public policy. These principles encourage consumer choice, quality care and accessibility for all Americans needing assistance with long-term care.
SAVE THE DATE for the ALFA Advocacy Fly-In, September 17-18, 2013, in Washington, D.C.
The ALFA Advocacy Fly-In is the premier public policy event for ALFA. Open to ALFA members only, this two day event brings together top advocates from across the country to Washington, DC to advocate for the principles of choice, independence, and quality of life for seniors.
Advocacy never ends. It is a constant endeavor. And your presence in these meetings is paramount to our advocacy efforts. You are the voice of senior living. You are the most effective advocates in the best interests of resident-centered care. Become an advocate!
QUESTIONS to Ask
Certain situations and signs may indicate it might be time to consider alternative living arrangements. Generally speaking, families and seniors begin to consider alternatives when it becomes difficult for the elderly family member to carry on important activities of daily living without significant support and assistance from others.
Whether your needs are immediate or long-term, planning for senior living can seem daunting. Making the Right Choice Involves asking the right questions. Learn more about what to ask when considering senior living.