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ALFA Advocacy Fly-In

About the Advocacy Fly-In

The ALFA Advocacy Fly-In is the premier public policy event for senior living advocates. Open to ALFA members only, this two day event brings together leaders from across the country to Washington, DC to advocate for the principles of choice, independence, and quality of life for seniors.

As the senior living business continues to grow and thrive, we will inherently undergo increasing scrutiny by the media, by advocates and by well-meaning officials at both the federal and state level.  Thus, it is vital that lawmakers, policymakers, regulators and other federal and state officials understand what the senior living business is all about, what we do and what we don’t do, why senior living is such an extraordinarily popular option among seniors and their families—and why it is important to continue to strengthen the regulations governing those who serve seniors in each of the 50 states.  You can help carry this message directly to your elected U.S. Senators and U.S. Representatives by attending and participating in our ALFA Advocacy Fly-In.

Your presence in these meetings is paramount to our advocacy efforts. You are the voice of senior living. You are the most effective advocates in the best interests of resident-centered care.

ALFA fully briefs and prepares attendees for meetings. At ALFA's Issues Education and Grassroots Advocacy training, we arm professionals with facts, figures and fundamentals for engaging federal representatives. ALFA provides an informative session that features political insiders and policy experts who reinforce the importance of advocacy and prepare professionals to have successful and substantive meetings. ALFA also provides an assisted living overview that includes:

  • Current assisted living resident demographics
  • Appropriate senior living terminology
  • Average assisted living costs
  • Senior living business and labor issues


Learn more about the ALFA 2013 Fly-In.

Sponsorship Opportunities

Thank you Health Care REIT and LTC Properties, Inc. for sponsoring the ALFA 2013 Advocacy Fly-In. (2013 Fly-In Prospectus)

Scott NarugScott Narug LinkedIn icon
Director of Sales



Typical Schedule of Events:

Day 1

1:00pm-5:00pm Issues Education and Grassroots Training
Registration opens at 12:30pm. Final meeting schedules are issued at the training.

5:30pm-7:00pm Welcome Reception
Hors d'Oeuvres and drinks served.

Day 2

9:00am-5:00pm Advocacy Meetings with Members of Congress

5:00pm-7:00pm Thank You Reception.

Webinar Training

Before landing in DC, advocates participated in a comprehensive webinar that took them through the event from start to finish.

Learn how ALFA Prepares You for the Big Day!

There are approximately 1.3 million trade and charitable associations in the US.  And over the weekend I went to each one and asked them what makes their advocacy programs so special.  Some were better than others, some were worse, and some looked at me funny and said, “What’s advocacy?”  

However, they all had one thing in common…they all paled in comparison to the show that ALFA conducts every year.  To give you an idea of how ALFA's Advocacy Fly-In compares to the rest of the association world, I’ve compiled a little chart to help you better understand the high level at which we perform for you.

  What They Do…   What ALFA Does…
Charge you Money.  Other associations charge upwards of $300 to attend their advocacy events. ALFA’s Advocacy Fly-In is 100% FREE to attend.  All you need to do is, REGISTER, and then show up.  We do the rest!
Make their attendees setup their own congressional meetings.  I was shocked to learn that most associations force their own members to cold call House and Senate offices to make their own meetings. ALFA schedules ALL of its members’ meetings.  We use our congressional relationships to get you high level meetings with decision makers on Capitol Hill.  Last year, ALFA scheduled 650 individual meetings for our members.
Provide lack-luster training on issues. ALFA provides a comprehensive Issues Education and Grassroots Advocacy training (with special guest speakers) to arm its members with the facts and figures to conduct successful meetings.
Make you find your own lodging. ALFA provides a host hotel in a convenient location, at an affordable price.
Provide terrible customer service. ALFA goes out of its way to provide a rich and rewarding experience when visiting the nation’s capitol.  We are at your service to provide you with everything from tour information, networking opportunities, “must-see” sites, and recommended restaurants.  You only need to ask.

As you can see from the data above, there’s really no reason why you shouldn't join us next September.  It’s going to be another fantastic event, and we need your voice to tell those folks on the Hill about the terrific communities you have and the great work you do for America’s seniors.

We look forward to seeing you at the ALFA Advocacy Fly-In.

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The Senior Living Executive Conference
conference panel

Each year, the Senior Living Executive Conference welcomes thousands of senior living professionals from around the world for four days of executive education, networking, problem solving and idea development. Registration, photos, recaps, and more informations are available on the Conference website.