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Advertising & Sponsorship Opportunities

Your Gateway to Senior Living Decision Makers

There are a variety of ways to collaborate with ALFA to reach your advertising needs. Options include sponsoring an ALFA Event, exhibiting at the ALFA Conference & Expo, advertising in the Assisted Living Executive Magazine, advertising in the ALFA Update, advertising on the ALFA.org site, sponsoring an ALFA roundtable meeting of top executives, hosting & sponsoring a Critical Issues Webinar, and posting your profile in the Senior Living Marketplace...


Sponsor an ALFA Event

Meet the power buyers from the leading senior living and assisted living communities and companies in America, at the ALFA Conference & Expo: the most important event for assisted living executives. ALFA sponsorships expand your visibility and reach throughout the entire year with pre-event marketing, the web, emails, and more! The 2010 ALFA Conference & Expo will be held held May 25-27 in Phoenix, AZ. 

To learn more about exhibiting and sponsorships, please contact Nathan Nickens  at 703-562-1181.


Exhibit at the ALFA Conference & Expo

To Exhibit at the ALFA 2010 Conference & Expo at the Phoenix Convention Center, please contact Bob Drewniak at (312) 541-0567, ext. 662 or Mary Anne Miller at (312) 541-0567, ext. 665. Ask about special ALFA member savings on your booth!


Advertise Online at www.ALFA.org

There are multiple advertising opportunities across the ALFA website. ALFA Members receive a significant discounted ad rate. To inquire about advertising, please contact Steve Schwanz, National Sales Manager, at 800-440-0232.


Over 10,000 visits per week.

The Operational Excellence Content Aggregator contains five different categories with ad opportunities on each of the following pages:

  • Growth Strategies
  • Business Planning & Finance
  • Property Management & Technology
  • Resident & Family Services
  • HR & Organizational Development


Advertise in the Assisted Living Executive

The Assisted Living Executive is ALFA’s monthly magazine covering the latest news, trends, solutions and operational techniques used at the most innovative companies in the business. The ALE magazine is aimed at improving operational excellence and is a flagship publication for senior living executives. Past editions of the Assisted Living Executive are archived online for both ALFA members and non-members. Individuals who are employed by a senior living provider receive the ALE magazine free to their door!

To inquire about advertising in the Assisted Living Executive, please contact Steve Schwanz, National Sales Manager, at 800-440-0232.

Download the 2009 Media Planner & Editorial Calendar (PDF)


Advertise in the ALFA Update Electronic Newsletter


ALFA Update is our weekly email newsletter with the most relevant news for assisted living executives and consumers. The ALFA Update covers breaking news in a convenient e-newsletter format, e-mailed on a weekly basis for free to all industry subscribers and members and available online. The ALFA Update goes out to a list of 13,000+ and growing. Online Update articles are visited over 5,000 times per week. There are two banner ads and four button ads available in the ALFA Update. Sample ALFA Update Ad.

You may also opt to sponsor a Case Study or specific type of article. Your advertising will appear after the article with the tag, "this article sponsored by...". Ads should be provided in gif or jpg, 300 dpi. All ads link to company website.

To inquire about advertising, please contact Steve Schwanz, National Sales Manager, 800-440-0232.


Sponsor an ALFA Roundtable Meeting of Top Executives

ALFA Executive Roundtables are exclusive peer groups of about 20 participants that meet to create solutions to and seize new opportunities. Each of the five executive roundtables focuses on one functional area. ALFA Executive Roundtables hold two physical meetings and four quarterly teleconference meetings annually.

To inquire, please e-mail Nathan Nickens.


Host & Sponsor a Critical Issues Webinar

Sponsor and host a live monthly teleconference education session. ALFA Critical Issues Webinars provide expert analysis and straight talk on the latest issues, from regulatory topics to business development and marketing education. Sessions are CEU accredited and calls are 1.5 hours, accessed conveniently by attendees remotely via telephone. To inquire about attendance numbers and learn more, please e-mail Nathan Nickens.


Senior Living Marketplace

The Senior Living Marketplace allows consumers and companies to search for industry specific products, supplies, business services, veteran benefits, facility maintenance assistance, and general information... Industry suppliers can add information about their products, upload their logo, detail address, add contact information and link to the company website. Senior Living Marketplace also provides icons next to ALFA Conference and Expo exhibitors and ALFA members to give the featured company an extra spotlight. The Senior Living Marketplace is linked from the ALFA homepage.