ADVOCACY:
ALFA educates federal and state policymakers about the assisted living philosophy and advocates for public policy that advances quality of life for seniors. Examples of ALFA advocacy efforts in 2010 included:

• Working to secure passage of elements of health care reform to offer seniors more choices and access to long term services and support.
• Advocating against legislation that would reduce employee privacy and increase the costs of operating senior living companies.
• Partnering with ALFA state affiliates and chapters to advance ALFA's public policy positions at the state level.
  

ALFA Public Policy and Advocacy programs also include:

• ALFA Advocacy Day Fly-In when 150 senior living professionals from ALFA member companies visit with their members of the U.S. Congress to discuss matters important to senior living.
• ALFA Heroes on the Hill Day brings together ALFA's front line Hero Award winners with their members of Congress to share information about the senior care services they provide every day.

ADVANCING SENIOR CARE EXCELLENCE:
Senior living best practices are continuously evolving in order to meet the changing needs of consumers, and offer accessibility, choice, dignity and independence. As a result, senior living and assisted living providers and those companies operating senior living communities share best practices through ALFA's senior living programs to raise standards and improve the quality of care and service offered to seniors and their families.


THE VOICE OF SENIOR LIVING:
ALFA is the shared voice of resident-centered, consumer-driven senior living and the seniors and families served. Through outreach, advocacy and media, ALFA informs the public and policymakers about the critical role senior living communities play to champion quality of life for seniors.

*Please note, ALFA does not condone the term “assisted living facilities" because it does not convey the philosophy of assisted living. It is essential assisted living vocabulary reinforces choice, dignity and independence. ALFA challenges all assisted living and senior living professionals to eliminate certain words and terms like "assisted living facilities" when referring to senior housing options, and instead use terms like "assisted living communities". View more taboo terms.

ALFA MEMBERSHIP:

There are currently two categories of ALFA membership – companies that operate and manage senior living communities and allied companies that serve with senior living operators. Senior living executives and senior living professionals who work at companies and organizations that join ALFA automatically receive the benefits of membership. Learn more about ALFA Membership.


ALFA MEDIA & RESOURCES:
ALFA develops and publishes a wide variety of media focused on senior living to educate, inform and inspire its members, the public and policymakers. Sample publications include:

• Senior Living Executive magazine – the bi-monthly print publication spotlights the latest advances in the senior living business and offers news, tips and insightful pieces.
• ALFA Update – the weekly senior living e-newsletter includes news briefs, case studies and opinions to keep senior living professionals in the know.
• Senior Living Suppliers Guide – Senior living operators seeking quality products and services can turn to the ALFA Senior Living Supplier’s Guide. ALFA allied members and other companies offer a variety of options and solutions.
• Senior Living Career Center – Companies may post jobs and senior living professionals may peruse jobs and post resumes. Job posting privileges are part of our ALFA membership package.
  

ALFA EVENTS:
ALFA brings its members and other senior living industry thought-leaders together each year to encourage collaboration, best practice sharing and professional development. These events include:

• ALFA Conference & Expo – the premier event in senior living includes three days of advanced educational sessions, a solutions oriented expo, high-profile awards ceremonies and networking opportunities.
• Senior Living Leadership Forum – an intensive one day program for senior executives at leading ALFA member companies, the ALFA Forum is designed to foster problem solving discussions and promote excellence at ALFA member companies and communities. Please note* The Senior Living Leadership forum is an invitation only event for ALFA's Senior Living Executive Roundtable members and representatives of the ALFA President's Council. 

ALFA CONSUMER RESOURCES:
As part of ALFA’s commitment to advance the assisted living philosophy, it offers a free senior living community directory to consumers searching for communities. Additionally, ALFA provides a number of checklists including the Guide to Choosing Assisted Living checklist, brochures and information to help consumers consider their needs, evaluate communities and make the decision to move to a senior living community.


ALFA AWARDS:
Each year, ALFA recognizes individuals, companies and organizations for embracing the assisted living philosophy and advancing excellence in senior living. These award programs include:

• Senior Living Hero Awards – Honoring dedication and compassion.
• Senior Living Best of the Best Awards – Celebrating innovation in the industry.
• Senior Living Public Policy Awards – Policymakers who champion quality of life for seniors.

Have a specific question about the ALFA? Contact us using our online form.