ALFA Graphic Standards Guidelines for Acceptable Use of the ALFA Trademark/Logo

ALFA Graphic Standards Guidelines for Acceptable Use of the ALFA Trademark/Logo The ALFA logo is a registered trademark and the property of the Assisted Living Federation of America (ALFA). The following guidelines have been developed to explain and facilitate the usage of the ALFA trademark/logo. Download the ALFA Logo.

It is important when using the trademark/logo to accurately represent ALFA by adhering to the guidelines presented in the ALFA Graphic Standards. The purpose of these guidelines is to achieve maximum exposure and consistency of use for the new ALFA logo. Only the ALFA National Office may use the standard logo. Members may use the ALFA member logo, affiliates may use the ALFA state affiliate logo, etc.

Members and others who desire to use the ALFA logo – and its related versions – in any non-ALFA printed or electronic document, must first seek permission from ALFA. ALFA state affiliates, however, may use their ALFA state affiliate trademark (created by ALFA for their use) on any state affiliate materials. For questions, please contact:

Jaclyn Allmon 
Director of Marketing and Communications
703-562-1192
jallmon@alfa.org

The Assisted Living Federation of America (ALFA) Logo

The new logo graphic for the Assisted Living Federation of America is composed of three elements:

• the graphic – a triad of three crescent shapes that evolved from the previous logo image and symbolize the three ways ALFA serves members: driving business excellence; influencing public policy, and building a more informed public.
  
• the ALFA acronym, and
  
• Assisted Living Federation of America
  

Together these parts of the logo form one shape — one organization — one strong voice for assisted living communities for seniors. The typeface for the acronym part of the logo is Helvetica Neue Bold. The typeface for the name Assisted Living Federation of America is Helvetica Neue Bold Condensed. The three elements of the logo may not be tampered with or used in any format other than the ones shown in the ALFA Logo Guide.

ALFA Member Trademark Usage
After receiving permission from ALFA, ALFA members may use the ALFA member trademark/logo on print advertisements in Assisted Living Executive or ALFA state affiliate publications, or in printed direct-mail pieces mailed to ALFA members. ALFA members may not use the ALFA member trademark logo in non-ALFA advertising vehicles. When used in advertisements please use the logo at the minimum size and it must appear in the bottom left or right-hand corner of the advertisement.

Revocation and Termination of Right to Use
The right to use the trademark shall terminate and be revoked upon the member ís failure to remain in good standing or in the event of misuse by the member as determined by ALFA. Upon such termination and revocation, the member will eliminate the use of the ALFA logo from all materials, products, and services, regardless of whether such materials, products, and services are preprinted or preexisting at that time. Legal action may be taken against anyone who uses the logo in violation of these terms.

Standard ALFA Logo
Standard ALFA Logo Shown to the right is the standard preferred version of the ALFA logo. The typeface for the acronym part of the logo is Helvetica Neue Bold. The typeface for the name Assisted Living Federation of America is Helvetica Neue Bold Condensed. The three elements of the logo may not be tampered with or used in any format other than the ones shown below. The two-colors representing the ALFA color logo are blue (PMS 653) and grey (PMS 439). Do not use the logo in any other color. If PMS 653 or PMS 439 are not available, the logo must be used in black & white. The minimum size the logo can be used is 5/8 inch wide. Download the ALFA Logo.

Accepted Logo Variations
The following versions of the ALFA logo are acceptable. The triad image should always print in PMS 439. The logo may not be used on solid black backgrounds or on colors too dark for the black triad image to show.

Logo Clearspace
As a guide for placement, please allow at least a 1/4 inch buffer area around the logo.

ALFA Member Logos

If you are not sure of your ALFA Membership status, please contact membership@alfa.org.

Standard ALFA Chapter and Affiliate Logos

The logos below are to be used for ALFA state chapters and affiliates for standard use. ALFA state chapters have other options for logo uses shown on the next page. The typeface for the acronym part of the logo is Helvetica Neue Bold. The typeface for the name Assisted Living Federation of America is Helvetica Neue Bold Condensed. The three elements of the logo may not be tampered with or used in any format other than the ones shown below. The two-colors representing the ALFA color logo are blue (PMS 653) and grey (PMS 439). Do not use the logo in any other color. If PMS 653 or PMS 439 are not available, the logo must be used in black & white. The minimum size the logo can be used is 5/8 inch wide.

ALFA State Chapter Logos

Questions/Comments?
If you have questions or comments, please contact ALFA. 

Jaclyn Allmon 
Director of Marketing and Communications
703-562-1192
jallmon@alfa.org