Loading Please wait, logging in.
Join ALFA Member Login RSS Feed
Tagline Image
Bookmark and Share  

Using “How To” Videos To Engage And Educate The Consumer

A Best of The Best Program to Spotlight, Emeritus Senior Living’s Caregiver “How To” Video Series focuses on educating senior living consumers and their families about topics not often covered by other sources.

ALFA 2012 Best of the Best Program to Spotlight

Use the words “how to” and “assisted living” together while using the search engine at YouTube or 1,500 other websites, and a number of short public service videos by Emeritus will pop up, including “How to start the conversation about moving to a senior living community” and “How to pay for a move to senior living.”

There’s a reason for that, says Jayne Sallerson, executive vice president of sales and marketing. “I had gone to a seminar for Google, and it came up that ‘how to’ is one of the most searched terms on YouTube,” she says.

In choosing topics for the 21 videos, Emeritus focused on providing answers to questions that are not frequently covered, such as how to use a life insurance policy to pay for assisted living. In the first 90 days, the videos received more than 684,000 views online, and more than 8,000 views on the Emeritus website.

The above best practice was recognized as an ALFA 2012 Best of the Best Program to Spotlight. Do you have a best practice, product, service or solution at your community or company that is advancing excellence in senior living? ALFA is now accepting nominations for the ALFA 2013 Best of the Best Awards. Visit alfa.org/bestofthebest to read more best practices and to nominate a program.

Suggested Articles:

ALFA Conference & Expo, Allied Member, Award Programs, Best of the Best Awards, cheatsheet, Community Leadership, Engage, Hero Awards
ALFA’s annual awards program is now open for nominations, but the window is closing fast. Please consider nominating your most innovative people, proc...
Best of the Best Awards, Dignity, Dining, Engage, Family Relations, Marketing Strategy, Memory Care Education, Partnerships
The Arbor Company in Atlanta, Ga., took home the top prize in the Dining category in 2014 for its Dining with Dignity program. Dining with DignityF...
Active & Engaged Seniors, Allied Member, Best of the Best Awards, Engage, Resident Engagement
The Orchards at Southington in Southington, Conn., N.J., took home the top prize in the Resident & Family Engagement category in 2014 for its W.I.S.E....
Best of the Best Awards, cheatsheet, Life Safety, Managed Risk, Security, Technology Infrastructure
Status Solutions of Charlottesville, Va., won in the Information Technology category in 2014 for its SARA eMessenger mobile, or Situational Awareness ...
Allied Member, Best of the Best Awards, Clinical Quality and Quality Care Delivery, Health and Wellness, President's Council, Quality of Life, Wellness Program
Fox Rehabilitation of Cherry Hill, N.J., garnered a Program to Spotlight award in 2014 for its Fox Optimal Living Program. Truly good health is as ...

Additional Resources