A new study finds that whether or not seniors are viewed as “old” is often determined by whether they adhere to stereotypical habits of older adults. When seniors are viewed as “old” by family members, caregivers, and others around them, they use a number of strategies to prove their worth, some of which are healthier than others.
The study, to be published in the Journal of Consumer Research, was conducted through detailed interviews with individuals in their late 80’s, paid caregivers, as well as their family members. Researchers found that the seniors in the study were viewed as old when their consumption activities most adhered to traditional perceptions of older adults. On the other hand, individuals in their 80s or 90s who remained independent, active, and aware were often not viewed as old by those around them.
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Ageism, Career Resources, Job Seekers, Professional Development, Recruiters
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