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Written by: Gary Koerner and Rocky Berg, three: Living Architecture
You’ve probably been reading and hearing about how “hospitality design” is near the top of everyone’s “top ten trends” now reshaping the senior living industry–especially as we all gear up for the “silver tsunami” of Boomers and proto-Boomers (ages 65-75) now looming on the horizon. Importantly, hospitality design–the design sensibilities learned from the global hotel industry–is really rooted in a culture of service supported by design that often appears very expensive to achieve. But much of hospitality design is about creativity–and simple fixes.
Some aspects of adding hospitality design do involve restructuring your campus–and others are more about restructuring your personal service. The good news is that you can incorporate hospitality design features at any stage of your community life–from early planning through current status–to future expansions. The one thing you can never afford is a dull community. To that end, I offer you our Top Ten Tips for bringing hospitality design home to your community. They all take some effort and investment but everyone will pay off in transforming your culture from business as usual to a transformative experience that makes every resident truly feel like an honored guest. There is no better, faster way to reposition your community for the next generation of seniors who won’t settle for anything less. Your staff will love it too!
Top Ten Tips to Inject Hospitality Design
Sure, unless you’re developing a brand new community, you’ll need to take a phased approach to making your community a “hospitality destination.” But when you catch the spirit of hospitality you find it wears a thousand faces—each one with its own distinctive smile.
ALFA Design Award is Now Accepting SubmissionsShowcase your innovative design for senior living residences though Senior Living By Design. Submit your entry by June 25th to receive recognition in Senior Living Executive magazine. Learn more.
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