ALEXANDRIA, Va. – February 20, 2012 -- The
Assisted Living Federation of America (ALFA) today shared details about COMMUNITY 2012, the
ALFA Conference and Expo, scheduled for May 16-18, 2012 in Dallas.
COMMUNITY 2012 will bring together a global community of senior living
executives for executive-level sessions, peer-to-peer collaboration, and
professional networking.
“Executives leading the senior living business gather every year at the annual
ALFA conference to advance excellence,” said Richard P. Grimes,
president and CEO of ALFA. “Each day these executives compete to offer
the best services to seniors and their families. But, through ALFA and
our annual conference, they have formed an executive
community of their own to advance excellence and innovation for the
whole business, and more importantly, champion quality of life for
seniors and their families.”
World-Class, Pioneering Speakers
Bill Strickland, recipient of the MacArthur Genius Award, Goi World
Peace Prize, and three Presidential appointments for his work building
communities, will open COMMUNITY 2012 on May 16. In a session like none
seen before in senior living, he will reflect
on how he turned his passion for helping others into a vision resulting
in a unique jobs training center, which has become the subject of more
case studies at the Harvard Business School than any other organization
in the world.
On May 17, Peter
Sheahan will explore ways to find new opportunity and increase
competitive advantage in senior living, by changing perspective and
perception of resources. Sheahan is a social change
consultant for Fortune 500 companies, and through his business,
ChangeLabs, has worked with companies like Apple to realign thinking
around business structures and organizational design.
Top of Mind Topics
COMMUNITY 2012, the
ALFA Conference and Expo, will feature more than 25 executive-level
sessions focused on building a deeper understanding about the
opportunities and challenges in senior living, inclusive of
independent living,
assisted living and memory care. Each session will explore critical
topics in the business today from executive development, sales and
marketing, human resources and financing to risk management, product
development, dining and evolving best practices
for business. COMMUNITY 2012 will address participant interests with
strategic perspectives from both inside and outside senior living shared
in a variety of engaging formats.
The Expo at COMMUNITY 2012
Hundreds of product and service providers that know the senior living
business will offer thousands of solutions at The Expo. In addition to
these businesses, participants can stop by the Learning Pavilion to get
deeper insights into particular solutions.
The Expo is open on May 16 from 12:00 p.m. to 3:30 p.m. and on May 17
from 10:30 a.m. to 1:00 p.m. Expo-only passes are available. See who
is exhibiting at
www.alfa.org/conference.
The Heart and Soul of Senior Living
COMMUNITY 2012 continues the tradition of honoring the heart and soul of senior living. The
ALFA Senior Living Art Showcase will feature works of art by
residents living in senior living communities custom-painted for this
event. ALFA will also focus attention on the fight against ageism
through its second
ALFA Short Film Competition. The
ALFA 2012 Best of the Best Awards will recognize some of the most
innovative programs advancing excellence in senior living today. The
celebration culminates in the
ALFA Hero Awards Luncheon where the senior living business will
recognize the hard work of hundreds of thousands of people choosing to
serve seniors each day in senior living communities.
Early Bird Pricing Available Now
Savings of up to $300 are available to company and community executives
registering early. Learn more about all COMMUNITY 2012 has to offer and
register for the conference and host hotel at
www.alfa.org/conference.
About
ALFA
The
Assisted Living Federation of America (ALFA) is the largest national
association exclusively dedicated to professionally-managed,
resident-centered senior living communities and the seniors and families
they serve. Since 1990, ALFA has advocated for choice, accessibility,
independence, dignity, and quality of life for all seniors. ALFA’s
programs promote business and operational excellence through education,
research, publications, professional networking and online tools
designed to foster innovation and entrepreneurism in the field of senior
living. Visit ALFA’s Web site at alfa.org.
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Media
Contact:
Jamison Gosselin 
SVP of Marketing and Communications
703-562-1185
JGosselin@ALFA.org
02/20/2012
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