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Executives of the Senior Living Business to Gather at COMMUNITY 2012

ALEXANDRIA, Va.  – February 20, 2012 --  The Assisted Living Federation of America (ALFA) today shared details about COMMUNITY 2012, the ALFA Conference and Expo, scheduled for May 16-18, 2012 in Dallas. COMMUNITY 2012 will bring together a global community of senior living executives for executive-level sessions, peer-to-peer collaboration, and professional networking.

“Executives leading the senior living business gather every year at the annual ALFA conference to advance excellence,” said Richard P. Grimes, president and CEO of ALFA.  “Each day these executives compete to offer the best services to seniors and their families.  But, through ALFA and our annual conference, they have formed an executive community of their own to advance excellence and innovation for the whole business, and more importantly, champion quality of life for seniors and their families.”

World-Class, Pioneering Speakers

Bill Strickland, recipient of the MacArthur Genius Award, Goi World Peace Prize, and three Presidential appointments for his work building communities, will open COMMUNITY 2012 on May 16.  In a session like none seen before in senior living, he will reflect on how he turned his passion for helping others into a vision resulting in a unique jobs training center, which has become the subject of more case studies at the Harvard Business School than any other organization in the world.

On May 17, Peter Sheahan will explore ways to find new opportunity and increase competitive advantage in senior living, by changing perspective and perception of resources.  Sheahan is a social change consultant for Fortune 500 companies, and through his business, ChangeLabs, has worked with companies like Apple to realign thinking around business structures and organizational design. 

Top of Mind Topics
COMMUNITY 2012, the ALFA Conference and Expo, will feature more than 25 executive-level sessions focused on building a deeper understanding about the opportunities and challenges in senior living, inclusive of independent living, assisted living and memory care.  Each session will explore critical topics in the business today from executive development, sales and marketing, human resources and financing to risk management, product development, dining and evolving best practices for business.  COMMUNITY 2012 will address participant interests with strategic perspectives from both inside and outside senior living shared in a variety of engaging formats.

The Expo at COMMUNITY 2012
Hundreds of product and service providers that know the senior living business will offer thousands of solutions at The Expo.  In addition to these businesses, participants can stop by the Learning Pavilion to get deeper insights into particular solutions.  The Expo is open on May 16 from 12:00 p.m. to 3:30 p.m. and on May 17 from 10:30 a.m. to 1:00 p.m.  Expo-only passes are available.  See who is exhibiting at www.alfa.org/conference.

The Heart and Soul of Senior Living
COMMUNITY 2012 continues the tradition of honoring the heart and soul of senior living.  The ALFA Senior Living Art Showcase will feature works of art by residents living in senior living communities custom-painted for this event.  ALFA will also focus attention on the fight against ageism through its second ALFA Short Film Competition.  The ALFA 2012 Best of the Best Awards will recognize some of the most innovative programs advancing excellence in senior living today.  The celebration culminates in the ALFA Hero Awards Luncheon where the senior living business will recognize the hard work of hundreds of thousands of people choosing to serve seniors each day in senior living communities.

Early Bird Pricing Available Now
Savings of up to $300 are available to company and community executives registering early.  Learn more about all COMMUNITY 2012 has to offer and register for the conference and host hotel at www.alfa.org/conference.

About ALFA
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living. Visit ALFA’s Web site at alfa.org.

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Media Contact:

Jaclyn Vann, CAE 
VP, Marketing


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