ALFA Opens Nominations for 2012 Hero Awards and Senior Living Community Leadership Award

ALEXANDRIA, Va. – December 06, 2011 -- The Assisted Living Federation of America (ALFA) today opened nominations for the ALFA 2012 Hero Awards, the organization’s annual recognition of the hundreds of thousands of dedicated professionals who compassionately serve seniors residing in senior living communities. Additionally, ALFA introduced the ALFA Senior Living Community Leadership Award, a new annual award program designed to highlight executive leadership in senior living communities.

ALFA HERO AWARDS
Executive directors of communities and provider company executives may go to alfa.org/heroawards to learn more and nominate community staff members who embrace the ALFA core principles of choice, dignity, independence and quality of life and can serve as ideal representatives for those people who serve seniors each day in senior living communities. ALFA will announce the 2012 Heroes and honor them at COMMUNITY 2012, the annual ALFA conference and expo, May 16-18, 2012 in Dallas, Texas.

In 2011, nearly 650 ALFA Hero nominations were submitted. Those nominated for ALFA Hero Awards included community nurses, staff members and volunteers. The winners were selected based on the articulation of their commitment, compassion and expressed joy in championing quality of life for the seniors they assist every day in independent living, assisted living and memory care communities.

ALFA SENIOR LIVING COMMUNITY LEADERSHIP AWARD
New for 2012, the ALFA Senior Living Community Leadership Award will honor one executive director of a senior living community who is an ideal representative and role model for the thousands of executives leading senior living communities. Community staff members and provider company executives may nominate executive directors for the award at alfa.org/leadershipaward. ALFA will announce the winner of the award and honor them at COMMUNITY 2012, the annual ALFA conference and expo, May 16-18, 2012 in Dallas, Texas.

OTHER ALFA AWARDS AND COMPETITIONS
In addition to these awards, ALFA also welcomes nominations for innovative products and services offered by ALFA member companies as part of the annual ALFA Best of the Best Awards. Complete details about this awards program can be found at alfa.org/bestofthebest. And, senior living professionals may also learn about the new ALFA Senior Living Art Showcase competition at alfa.org/art and the ALFA Short Film competition at alfa.org/film.

Nominations for these ALFA awards and competitions will close on January 13, 2012.

About ALFA
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living. Visit ALFA’s Web site at alfa.org.

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Media Contact:

Jamison Gosselin

SVP of Marketing and Communications
703-562-1185
JGosselin@ALFA.org

12/06/2011

ALFA Opens Nominations for 2012 Hero Awards and Senior Living Community Leadership Award

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