For Immediate Release
ALEXANDRIA, Va. – October 12,
2011 — ALFA, the leading voice for professionally-managed,
consumer-driven senior living communities, is partnering with the PBS
documentary Age of Champions to spread the film’s uplifting message to
senior communities across the country. The film is available to ALFA
members as part of a nationwide “Host a Screening” campaign to share the
film and initiate a conversation about battling ageism and encouraging
health and wellness amongst older adults.
Age of Champions
is the inspiring story of a group of athletes—a 100-year-old tennis
champion, an 86-year-old pole vaulter, a pair of swimming brothers, and a
team of basketball grandmothers—all chasing gold at the National Senior
Games. The film is available to ALFA members as part of a nationwide
“Host a Screening” campaign to help battle ageism and encourage the
highest quality of life for seniors. (Watch the trailer)
“Age of Champions shares an important
story that life should be celebrated at any age,” says Age of Champions
producer Keith Ochwat. “We are honored to partner with ALFA as we share
the film with senior living communities across the country.”
The goal of the national “Host a Screening”
campaign is to dispel ageist beliefs, encourage health and wellness, and
inspire senior living employees, residents, and individuals in the
surrounding community to live life to its fullest.
“ALFA works tirelessly to eradicate ageism in
all its forms,” states ALFA President & CEO Richard P. Grimes.
“Prejudicial attitudes towards seniors deny them the independence,
dignity, choice, and quality of life that these individuals deserve. The
athletes highlighted in Age of Champions demonstrate a high
level of sportsmanship, tenacity, and focus that is admirable at any
age. Those who believe that seniors are not up for a challenge will
reevaluate the way they view older adults after seeing this film.”
About The Assisted Living Federation of America
ALFA is the largest national association
exclusively dedicated to professionally-managed, consumer driven senior
living communities and the seniors and families they serve. ALFA
creates the future of senior living inclusive of independent living,
assisted living and Alzheimer’s care services by advocating for choice,
accessibility, independence, dignity, and quality of life for all
seniors, facilitating business excellence and ensuring an informed
public. Visit ALFA’s Web site at www.alfa.org.
About the “Host a Screening” Campaign
To sign up for the “Host a Screening” campaign,
ALFA members can purchase the Age of Champions Screening Kit at
www.ageofchampions.org/alfa. The Kit includes the DVD, discussion guide,
bracelets, postcards, a full-size poster, and more. The Kit is
available to ALFA members for $99, a $50 discount from the normal price.
Enter the discount code “alfa” during checkout and sign up today!
Contact:
Jamison Gosselin 
SVP of Marketing and Communications
703-562-1185
JGosselin@ALFA.org
10/12/2011
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